Market Research and Gen Z
Generation Z, or Gen Z, is the demographic cohort born between 1997-2012. The oldest member of this generation is currently 25 years old. Gen Z is the most ethnically and racially diverse generation to date, with 48% identifying as something other than white. This diversity extends beyond race and ethnicity and includes various perspectives on […]
Leveraging Brand Testing for a Competitive Advantage
Picture yourself walking into a Starbucks. What do you see, feel, and think? How do the walls look, the cups, the furniture? What do you order? Perhaps you see a few students studying in a corner or two men in suits having a business meeting. You feel excited about your first jolt of coffee and […]
UX Research With Communities
Qualitative research should be your first port of call if you want to understand your customers’ user experience better. Qualitative research allows you to validate your assumptions and design by speaking directly with users. It helps answer questions like: what are customers trying to achieve with our product? What barriers do they face in achieving […]
Market Research Pain Points –Technology
The world of technology is a vast and ever-changing landscape. In the past few years, we’ve seen an explosion of innovation in fields like automation, cloud computing, artificial intelligence (AI), blockchain, and virtual reality. Companies are looking for new ways to solve old problems—and make money in the process. But these companies’ biggest challenges, like […]
Five Holiday Consumer Trends to Expect in 2022
What Consumer Habits to Watch for This Holiday Season Fall is just around the corner, and most retailers are already gearing up for the holiday shopping season. From back-to-school shopping, Halloween to Christmas, the second half of the year is usually a significant consumer spending period. However, this year several factors could impact consumer […]
Market Research Pain Points – Healthcare & Insurance
There isn’t an industry that hasn’t been affected by the turmoil of the last three years. Between COVID-19, rising inflation, supply chain challenges, and worker shortages, businesses in all industries are in a state of limbo, waiting for the next unprecedented event to unfold. The healthcare and insurance industries have been hit particularly hard as […]
Market Research Pain Points – Media & Entertainment
While Media & Entertainment is a huge industry, with annual revenue of $1.7 trillion, involving multiple sectors including film, television, video games, music, publishing, and more, the industry is in a state of flux. The digital revolution has transformed every aspect of the industry, from how content is produced and distributed to how consumers consume […]
Market Research Pain Points – Financial Services
The financial services industry provides a variety of services to consumers. These include standard banking, loans, investment portfolio management, insurance, retirement planning, and more. This article will explore common challenges market researchers face in this industry today and how they can overcome them. Financial Services Industry Challenges The financial services industry is a broad term […]
Market Research Pain Points – Retail & CPG
The Consumer Packaged Goods (CPG) industry has been undergoing a major transformation for the past five years. Thanks to COVID, supply chain woes, changes in consumer preferences, new technologies and increased competition, CPG brands are being forced to reassess their go-to-market strategies and explore innovative ways of doing business. In this new era of retailing, […]
Overcoming Zoom Fatigue for Market Research Insights
If you said the phrase “Zoom fatigue” in 2019, you’d likely receive blank stares, confused expressions, and replies of “What?!”. Although Zoom video conferencing has been around for over a decade now, its use skyrocketed during COVID-19 lockdowns. In 2019, Zoom had 10 million users. By 2020 that number shot up to 300 million worldwide, […]