How Community Can Help Your Enterprise
Market research (MR) is the process of gathering consumer feedback on a company’s products or services. This can be accomplished quantitatively via surveys and polls or qualitatively through interviews and focus groups. Collecting customer data is critical for businesses of all sizes to better understand their target market, their behaviors, motivations, and pain points. Research […]
How To Drive The Highest Response Rate + Retention In A Community
Market Research Online Communities (MROCs) exist to help brands stay continuously engaged with their customers. With the spontaneous, real-time insights from a targeted audience, companies can make smart product, marketing, and operational decisions. As 66% of customers say they expect companies to understand their needs, an online community is an excellent way to do just […]
Create More Impact with Visual Customer Data
What are customer insights? Customer insights are used by businesses to gain a deeper understanding of their customers’ wants and needs by analyzing their behavior. As Tech Target explains, insights are the actionable motivations behind the wants and needs of customers that can be used to expand features, develop new products and create consumer benefits. […]
Democratization Of Research
There’s no “i” in team, and there’s certainly no “i” in research. Market research (MR) isn’t a one-person job, and it shouldn’t be a one-department job either. The democratization of research focuses on empowering cross-departmental teams within an organization to conduct their own research, analyze the results, and make relevant decisions. Although research democratization may […]
How To Best Use Qual In A Community Setting
If you’ve ever been in a focus group, agreed to be an in-home product tester, or answered questions about a brand’s products or services during a one-on-one interview, you’ve participated in qualitative (qual) market research. Qualitative market research studies customers’ behaviors, motivations, and opinions about a specific product or service. Qual research is primarily conducted […]
The Importance of Environmental, Corporate, & Social Sustainability
In 2022, the success of a business goes far beyond its profitability. Today’s customers expect more from the brand they purchase from; they expect that corporations are not faceless enterprises hell-bent on making a dollar; they want to know that companies are stewards of their communities and, more importantly, of planet earth. 77% of consumers […]
Plant-Based Food Trends To Watch
Have you ever seen a vegan with a bucket of Kentucky Fried Chicken? It may become a regular sighting, given the fast-food chain announced its new menu item, Beyond Chicken, in January. “The mission from day one was simple – make the world-famous Kentucky Fried Chicken from plants,” said Kevin Hochman, president of KFC U.S., […]
Empty Shelves And Empty Wallets
You know the feeling of getting your third choice substituted on your grocery order? Or the struggle when your procurement agents are buying microchips at double the regular price? Do you get nervous checking your stock portfolio and bank accounts, wondering how to stretch the budget? Us too, friend. In this blog, we’ll discuss how […]
Iterative Research – Why You Can’t Wait
The world changes every day, and your brand needs to keep up. Iterative research is key to staying on trend and meeting the goals of your customers. Consider the tumultuous years we have endured recently and the rapid changes in public sentiment. 2020 began with optimism, which turned to uncertainty with the onset of Covid-19, […]
How To Avoid Undesirable Ads With Segmentation Research
Digital ads are everywhere. They can be seen on websites, mobile phones, social media channels, and even smartwatches. Because they are everywhere, digital ads are also expensive. Nearly $356 billion was spent on digital advertising in 2020 alone. Given the saturation of online promotions, customers have an inherent distrust of ads. According to a recent […]