Market Research Pain Points – Financial Services
The financial services industry provides a variety of services to consumers. These include standard banking, loans, investment portfolio management, insurance, retirement planning, and more. This article will explore common challenges market researchers face in this industry today and how they can overcome them. Financial Services Industry Challenges The financial services industry is a broad term […]
Market Research Pain Points – Retail & CPG
The Consumer Packaged Goods (CPG) industry has been undergoing a major transformation for the past five years. Thanks to COVID, supply chain woes, changes in consumer preferences, new technologies and increased competition, CPG brands are being forced to reassess their go-to-market strategies and explore innovative ways of doing business. In this new era of retailing, […]
Overcoming Zoom Fatigue for Market Research Insights
If you said the phrase “Zoom fatigue” in 2019, you’d likely receive blank stares, confused expressions, and replies of “What?!”. Although Zoom video conferencing has been around for over a decade now, its use skyrocketed during COVID-19 lockdowns. In 2019, Zoom had 10 million users. By 2020 that number shot up to 300 million worldwide, […]
Crypto, NFTs, and General Finance Trends
The finance industry, like all industries, was blindsided by the COVID-19 pandemic. Banks, lenders, and advisory firms had to dramatically alter how they did business, embracing a technology revolution driven by agile fintech (financial technology) startups. Mobile banking, digital trading, and online lending became standard fare for Millenials looking to invest, purchase a home, or […]
One Giant Leap – FC’s James Webb Telescope Reactions
May you always look up at the stars and be curious about the beauties and mysteries of the universe! This week at Fuel Cycle we are celebrating the first pictures from the James Webb Space Telescope, as well as the accomplishments of all humans and animals that brought us to this era of space exploration. […]
How Community Can Help Your Enterprise
Market research (MR) is the process of gathering consumer feedback on a company’s products or services. This can be accomplished quantitatively via surveys and polls or qualitatively through interviews and focus groups. Collecting customer data is critical for businesses of all sizes to better understand their target market, their behaviors, motivations, and pain points. Research […]
How To Drive The Highest Response Rate + Retention In A Community
Market Research Online Communities (MROCs) exist to help brands stay continuously engaged with their customers. With the spontaneous, real-time insights from a targeted audience, companies can make smart product, marketing, and operational decisions. As 66% of customers say they expect companies to understand their needs, an online community is an excellent way to do just […]
Create More Impact with Visual Customer Data
What are customer insights? Customer insights are used by businesses to gain a deeper understanding of their customers’ wants and needs by analyzing their behavior. As Tech Target explains, insights are the actionable motivations behind the wants and needs of customers that can be used to expand features, develop new products and create consumer benefits. […]
Democratization Of Research
There’s no “i” in team, and there’s certainly no “i” in research. Market research (MR) isn’t a one-person job, and it shouldn’t be a one-department job either. The democratization of research focuses on empowering cross-departmental teams within an organization to conduct their own research, analyze the results, and make relevant decisions. Although research democratization may […]
How To Best Use Qual In A Community Setting
If you’ve ever been in a focus group, agreed to be an in-home product tester, or answered questions about a brand’s products or services during a one-on-one interview, you’ve participated in qualitative (qual) market research. Qualitative market research studies customers’ behaviors, motivations, and opinions about a specific product or service. Qual research is primarily conducted […]