Prescribing Success: The Role of Market Research in Healthcare Strategy
As the healthcare industry experiences the long-standing effects of pandemic burnout, hospital leaders must also grapple with economic challenges, from staffing shortages to supply chain problems and rising costs. National health expenditures in the US have risen almost nine times higher since 1970. Despite these challenges, hospital executives can take steps to control and reduce […]
Community Management FAQs
Online market research communities have become an increasingly popular way for businesses to gather valuable insights about their target audience. To remain agile in rapidly changing business landscapes, companies must maintain an ongoing open dialogue with their customers, who are stakeholders in their brand. Online communities offer a platform for companies to engage with their […]
Fresh Insights: How Market Research Can Help Grocery Brands Thrive
Want to know what trends will shape the grocery industry in 2023? Well, experts are predicting that the effects of inflation will still be lingering, the growth of retail media will continue, and the total return of the in-store shopping experience will have a significant impact. Grocers have faced many challenges in the past three […]
ChatGPT’s Impact on Market Research: Revolutionizing Customer Insights
Fuel Cycle is a market research technology company that recognizes the potential of technology in transforming the industry. They have been exploring how the emerging technology of ChatGPT can take their research and day-to-day responsibilities to the next level. ChatGPT’s Natural Language Processing features are especially useful for market researchers as it can provide deeper […]
Empowering Inclusive Market Research: The Role of Accessibility
Market research aims to collect data that will lead to better business decisions and provide better products or services for end users. As we’ve seen in recent years, technology has made it easier for more people to participate in market research than ever before. Mobile surveys and virtual video interviews are standard practices in 2023. […]
Satisfying Customer Appetites: The Role of Market Research in the Restaurant Industry
According to recent forecasts, the restaurant industry will generate $997 billion in sales in 2023, despite inflation. However, rising ingredient costs, competition, and customer expectations could offset post-pandemic progress. Market research allows restaurants to bridge the gap between what they offer and what customers want, allowing them to optimize menu offerings and services and stay […]
How Community Can Benefit the Banking Industry in the Impending Recession
During economic downturns, banks must remain connected to their customers and communities to provide financial support and stability to individuals and businesses. Building strong online community ties is one of the most effective ways to accomplish this. This article will explore how banks can use online communities to make connections and the robust benefits communities […]
Market Research For The Banking Industry
Recessions affect businesses in all sectors; however, banks and other financial institutions are hit hardest when the economy is in turmoil. Economic hardship results in high-interest rates, inflation, and a lack of consumer spending and confidence. To stay afloat, banks need to convert and retain customers, which can increase profitability by 25% to 95%. Community […]
How Community Can Benefit The Insurance Industry In The Impending Recession
The last three years have been tumultuous for all businesses; however, the insurance industry has weathered the pandemic storm with grace and flexibility. Many insurance companies improved their systems and capabilities with new technology, allowing them to avoid significant casualties during COVID-19 shutdowns. The seismic shift in business operations truly benefited the industry and capitulated […]
Using Market Research To Navigate Economic Uncertainty
It’s no secret that the economy is unstable right now. If you need evidence, just take a quick trip to the grocery store and observe the barren shelves and disproportionately high prices for items that were once considered “cheap.” Beyond consumer goods, a broader look at the economy shows more signs of turbulence ahead. In […]