Progressive Profiling and Segmentation for Insights Communities: Fuel Cycle’s P2 Engine
For any business, understanding your audience is crucial for success. Gathering accurate and relevant customer data is the foundation of any effective research strategy. That’s where progressive profiling and segmentation come into play. In this blog, we will explore what progressive profiling is, its use cases and benefits, and detail Fuel Cycle’s revolutionary solution, the […]
Introducing the Fuel Cycle AI Blog Series
With this post, we’re kicking off a Fuel Cycle blog series on artificial intelligence and its impact on insights practices. In the coming weeks, various Fuel Cycle team members will post on a variety of topics, ranging from practical applications of AI to serious challenges that currently exist with respect to insights. We view this […]
Exploring the ROI of Market Research Online Communities
In today’s rapidly evolving business landscape, researchers and insights professionals face numerous challenges in gathering valuable customer insights. Unprecedented times have brought about unrelenting changes, making it essential to adopt agile and innovative approaches to research. Traditional methods may no longer suffice, prompting the need for market research online communities (MROCs). In this blog, we […]
Fuel Cycle’s Value Commitments: Empowering Individuals and Driving Change
At Fuel Cycle, we believe that a strong company culture starts with a set of shared commitments and values. These guiding principles define who we are, how we operate, and the impact we strive to make. In this blog, we will delve into Fuel Cycle’s core value commitments, including our dedication to Diversity, Equity, Inclusion, […]
How to Get Impactful Research Insights in 7 Days
In the past, traditional research methods operated on lengthy cycles spanning weeks or even months. These methods involved complex processes of participant recruitment, session scheduling, interviews, and manual data analysis. The result? Delays that impeded decision-making and hindered businesses from operating at their full potential. In today’s digital age, research communities have emerged as an […]
Addressing Social and Political Issues in Retail: Insights from Consumer Survey
In today’s market, consumers want to engage with companies that share their beliefs and positively impact the world. This means that retailers must understand and address the issues that matter most to their customers to maintain relevance and attract new customers. According to a 2019 study, 64% of global consumers indicated that they would either […]
Adapting to Changing Spending Trends in Insurance
With the rise of digitalization, companies across all sectors constantly compete for consumers’ limited attention online. The game is to stay visible, but it’s becoming increasingly difficult as more and more players develop their digital presence. According to a McKinsey analysis, in 2017, only five traditional omnichannel auto insurers were among the top 20 internet […]
Fuel Cycle’s Employee-Focused Approach Earns Inc. Best Workplaces Honor
Recently, we announced that Fuel Cycle has been recognized as one of the best workplaces in the US by Inc Magazine in its annual list of the Best Workplaces for 2023. After collecting data from thousands of submissions, Inc. selected 591 honorees this year. This list names companies that have excelled in creating exceptional workplaces […]
Market Research for Startups
Did you know that 90% of startups fail within their first year? That’s right, the journey to success can be challenging, and without proper planning and research, your business could become just another statistic. That’s why market research is crucial for any startup. It helps you identify your target market, analyze competitors, and create effective […]
5 Game-Changing MR Trends for the 2023 Holiday Season
The holiday season seems far away right now, but it’s never too early to plan. This period is one of the busiest times of the year, with shoppers scouring the market for the perfect gifts for their loved ones. To make the most of this opportunity, retailers must stay up-to-date with the latest market research […]