Canvs
Canvs is the fastest, easiest, and most accurate market research insights platform for analyzing open-ended text.
Canvs AI is the fastest, easiest and most accurate insights platform for analyzing open-ended text responses from virtually any source, including surveys, customer reviews and social media. Canvs is used by some of the world’s most admired brands, research agencies, and media & entertainment companies to accelerate time-to-insights, reduce cost, and deepen understanding of consumers.
Overview
Auto-code your open ends – Canvs dramatically accelerates the time required to code responses to open-ended survey questions. Advanced, AI-powered Natural Language Processing (NLP) delivers remarkable accurate classification of topics and emotions expressed in unstructured text, along with a customizable code framework.
Rich emotional insights – Canvs is powered by AI and machine learning that was trained on social media, providing a rich ontology based on the way humans actually communicate (emojis and misspellings included at no extra cost). Canvs’ patented model of 42 emotions goes beyond basic sentiment to unlock a more nuanced understanding of consumer feedback.
Intuitive, easy-to-use dashboard – Along with striking visuals, Canvs has a powerful drill down architecture allowing you to quickly and easily dig into the data in open-ended text. We analyze your open and close-ended responses to identify statistically significant insights in your data automatically. Additionally, powerful Boolean search capabilities allow researchers to quickly search and filter based on emotions, topics, codes, text or closed-ended questions.
Insights in control – Canvs is trained on language from billions of conversations, however, you may want to tailor your output for a truly custom experience. Canvs allows you to add, remove or reclassify Topics, Emotions or Codes, and to save common scenarios as rules that can be automatically applied to future data sets.
- Data import: Canvs allow you to quickly and easily import data sets (xls or csv) with an intuitive, guided survey uploader tool. Additionally, Canvs APIs can be used to automate ingest of data from survey platforms, customer reviews and other customer engagement platforms.
- Analysis: The Canvs dashboard provides powerful, AI-assisted analytics to quickly explore findings, make connections and build insights.
- Reporting and visualization: Canvs delivers stunning data visualizations out of the box, as well as the ability to export files, fully-customizable PowerPoint or complete data files via Excel. Additionally, Canvs APIs allow you to integrate Canvs analysis into enterprise business intelligence systems, like Tableau.
- Consumer behavior research. Better understand consumer attitudes, particularly when it comes to new or quickly-evolving topics. Open ends capture the emotions and emotional intensity consumers have towards a topic.
- Customer experience (CX) and NPS surveys. Understand the “why” behind your customer experience ratings by identifying topics, categories and themes correlating with detractors (or promoters). Capture overall sentiment as well as nuanced emotion and what’s driving those feelings. The volume of feedback from NPS surveys can be overwhelming, Canvs helps you organize, categorize and analyze all of your unstructured text data so you can incorporate more of your customers’ voice into your voice of the customer programs.
- Product feedback and concept testing. Online review, product forums and direct surveys provide powerful feedback your product teams need to delight your customers. Capture how consumers feel about your product or concept, and what specific attributes they perceive or value, without the influence of apriori answer choices.
- Audience feedback and ad tests. Emotional response is at the heart of effective content. Canvs allows you to quickly identify if content is hitting the mark, and dig into the data to understand which concepts and ideas are resonating and/or overall ad recall.
- Brand & awareness studies. In the age of the empowered, informed consumer,, brand and brand trust matter more than ever. Open-ended questions in brand and awareness studies are critical to measuring unaided awareness and key attributes of the brand, product or concept. Canvs streamlines analysis of recall, provides tools to compare across waves, and the ability to surface emotional engagement with brands through open ends.
- Horizontal Bar Charts
- Vertical Bar Charts
- Tables
- Pie Charts
- Bar Chart
- Line Chart
- Pie Chart
- Gauge Chart
- Simple Table
- Statistics Table
- Paginated Table
- Breakdown Bar
- Word Cloud
- Heat Map
- Text Highlights
- Text Analysis
- …and more
Additional details can be found on www.canvs.ai