
Beyond Prompts: Why Proven Methods Still Matter in the Age of AI
The rise of generative AI has created a wave of excitement and uncertainty in the world of research. With tools like ChatGPT enabling anyone to generate content

The rise of generative AI has created a wave of excitement and uncertainty in the world of research. With tools like ChatGPT enabling anyone to generate content

What does it take to build an insights function that leaders can’t ignore? In this session, Jeff Dahms of Physicians Mutual shares how he transformed research from a “nice-to-have”

For years, qualitative research has lived with an uncomfortable tension. Teams either invest in deep one-to-one conversations that reveal the nuance behind human decisions, or they turn
Fuel Cycle is redefining how enterprises connect with the voice of the customer instantly, intelligently, and at scale. Fuel Cycle delivers decision intelligence through trusted communities, seamless user feedback, and agentic AI. Whether validating designs, uncovering unmet needs, or fueling strategic decisions, Fuel Cycle eliminates research bottlenecks and blind spots.
The result? Faster innovation, smarter product launches, and bold, customer-led growth. Outpace competitors. Outsmart risk. Outperform expectations.
With Fuel Cycle, the future of insight is always on.