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Establishing customer empathy through constant connection.

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Community Manager Spotlight: Jade

In honor of Community Manager Appreciation Day (January 25th) we have started a new blog post series – the Community Manager Spotlight. On the 25th of every month we will be highlighting one of our very own FUEL CYCLE Client Success team members. Their expert insights can be used to learn a little more about what it takes to run a successful online community.
This week we are highlighting Jade (Ideses) Etchells, Senior Associate of Client Success at FUEL CYCLE. Check out her interview below:
What is your name & job title?
Jade (Ideses) Etchells, Senior Associate of Client Success
What is your favorite thing about your job?
My favorite thing about my job is the excitement that I find when coming up with new strategies for brands. We are continuously discovering information here at FUEL CYCLE, from market research to community engagement, the possibilities are endless.
How would you describe yourself in 3 words?
Enthusiastic, Inquisitive, & Passionate
What’s your favorite brand and why?
De Beers – they have created a brand that has the power to define social norms, for example: creating the standards that a wedding ring should cost a minimum of 3 months salary.
What does community mean to you?
Community is more than a place for feedback. It’s an environment that you can show your customer that you truly care about them and that they provide incredible value to your organization.
What is your #1 tip for other CS teams?
Community can be used for anything. Don’t stop at customer feedback, there are uncountable insights to discover.
Want to learn more about how online communities can benefit your brand? Request a demo today!

Victoria Youngwall

Victoria is Fuel Cycle's Associate Director of Corporate Marketing, leading omnichannel strategies across events, demand generation, branding, and product-led growth. She began her journey at Fuel Cycle as the company’s first marketing intern and has since held roles such as Sr. Brand Manager and Design Manager. Victoria earned her BS in Electronic Media, Arts & Communication with a concentration in corporate marketing and branding from Rensselaer Polytechnic Institute.

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Fuel Cycle accelerates decision-making for iconic brands. We don’t just help you make decisions – we make them faster, smarter, and with precision. Unlock the insights you need to launch groundbreaking products, dominate customer acquisition, and outpace the competition.

With the Research Engine driving the most powerful insights communities, brands connect with their audiences at a deeper level, extracting bold, actionable insights that fuel fearless business moves.

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