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Community Manager Spotlight: Jade

In honor of Community Manager Appreciation Day (January 25th) we have started a new blog post series – the Community Manager Spotlight. On the 25th of every month we will be highlighting one of our very own FUEL CYCLE Client Success team members. Their expert insights can be used to learn a little more about what it takes to run a successful online community.
This week we are highlighting Jade (Ideses) Etchells, Senior Associate of Client Success at FUEL CYCLE. Check out her interview below:
What is your name & job title?
Jade (Ideses) Etchells, Senior Associate of Client Success
What is your favorite thing about your job?
My favorite thing about my job is the excitement that I find when coming up with new strategies for brands. We are continuously discovering information here at FUEL CYCLE, from market research to community engagement, the possibilities are endless.
How would you describe yourself in 3 words?
Enthusiastic, Inquisitive, & Passionate
What’s your favorite brand and why?
De Beers – they have created a brand that has the power to define social norms, for example: creating the standards that a wedding ring should cost a minimum of 3 months salary.
What does community mean to you?
Community is more than a place for feedback. It’s an environment that you can show your customer that you truly care about them and that they provide incredible value to your organization.
What is your #1 tip for other CS teams?
Community can be used for anything. Don’t stop at customer feedback, there are uncountable insights to discover.
Want to learn more about how online communities can benefit your brand? Request a demo today!

Victoria Youngwall

Victoria is Fuel Cycle's Associate Director of Corporate Marketing, leading omnichannel strategies across events, demand generation, branding, and product-led growth. She began her journey at Fuel Cycle as the company’s first marketing intern and has since held roles such as Sr. Brand Manager and Design Manager. Victoria earned her BS in Electronic Media, Arts & Communication with a concentration in corporate marketing and branding from Rensselaer Polytechnic Institute.

The Insights Operating System

Fuel Cycle is redefining how enterprises connect with the voice of the customer instantly, intelligently, and at scale. Fuel Cycle delivers decision intelligence through trusted communities, seamless user feedback, and agentic AI. Whether validating designs, uncovering unmet needs, or fueling strategic decisions, Fuel Cycle eliminates research bottlenecks and blind spots.

The result? Faster innovation, smarter product launches, and bold, customer-led growth. Outpace competitors. Outsmart risk. Outperform expectations.

With Fuel Cycle, the future of insight is always on.