Market Research Predictions for 2021

According to Forrester’s 2021 Predictions report, organizations will need to double-down on technology-fueled experiences, operations, products, and ecosystems in the coming year. Additionally, their success will depend on how swiftly they harness tech to enable their workforce and build platforms that differentiate them from competitors. Investing in new technology, realizing the value of existing technology, […]

Agile Market Research: Mindset or Method?

“Agile” is not a foreign term. In fact, it’s such a hot topic that we may be growing desensitized to its original definition, which is simply, “the ability to move quickly and easily.” When most people think of qualitative research, they don’t think “quick” or “easy.” But as technology enables greater speed, all business units are pressured to keep up by adopting agile methodologies and incorporating them […]

UX: The Past, Present & Future

Did you know that the origins of UX can be traced right back to Ancient Greece? Since then, a lot has changed. Even from 1950 to today, the number of global UX professionals has increased by nearly 10 million. Such an exponential growth factor may have you wondering: what does the future of UX look like? In this […]

The Connection Factor: What Sets Successful Brands Apart During Times of Change

Navigating change is hard. Especially when uncertainty plagues your everyday, planning for the future can feel downright impossible. No brand, department, or team will survive if they try to plan in a vacuum, and the companies that know this have risen to the top of their industries. In 2020 alone, the U.S. has experienced a devastating global pandemic, a […]

Fuel Cycle Recognized as Best Company for Employee Perks and Benefits

Market Research Platform Wins 2020 Comparably Award for Top-notch Employee Perks and Benefits Package   SANTA MONICA, Calif., October 14 2020 — Fuel Cycle Inc., the leading market research cloud for Fortune 500 companies is recognized by the 2020 Comparably Awards for the category “Best Companies for Perks and Benefits.”  This set of Comparably Awards are derived from sentiment ratings provided by employees who anonymously rated their […]

FC Connect 2020: Top Themes & Takeaways

At FC Connect 2020, over 40 industry leaders offered valuable insight into new market research trends, DIY research strategies, and specific methodologies to capture data and activate organizational change. While speakers from top brands, including Clorox, McKinsey, ESPN, and Qualtrics were all stellar, we know you might have missed out. So, we made it easy for you and summed all best information from […]

Fuel Cycle Recognized as Best Company for Compensation 

Market Research Cloud Platform Wins 2020 Comparably Award for Best Compensation SANTA MONICA, Calif., October 13, 2020 — Fuel Cycle Inc., the leading market research cloud for Fortune 500 companies is recognized by the 2020 Comparably Awards for the category “Best Companies for Compensation.”   This set of Comparably Awards are derived from sentiment ratings provided by employees who anonymously […]

Accelerating Qualitative User Experience Research with Machine Learning

How can user experience researchers adapt to the onslaught of insights needs coming from their business? Watch this webinar for an action packed discussion on how digital solutions and machine learning can help them adapt to the growth in user experience demand, drive value, and accelerate decision making with machine learning. Fuel CycleThe first insights […]

The Power of Centralizing Technology to Align Stakeholders and Win Customer Trust

The past decade brought many of the tools we use today to establish connection with our customers. In the next year, not only will technology-facilitated collaboration with customers become more vital, but access to tools that forge internal bonds within organizations will become the major differentiator for those that thrive above others. In this conversation […]