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CUSTOMER STORY | Abercrombie & Fitch

Establishing customer empathy through constant connection.

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Author: Rachel Reeder

Rachel Reeder is an Enterprise Sales Director at Fuel Cycle. She is a San Francisco-based consumer insights professional. She takes a keen interest in helping UX, CX, market research, and consumer insights teams make the best decisions for their business. Her industry experience is healthcare, beauty, fashion/apparel, wellness, automative, and software industries. She is also a proud chihuahua owner.

Insight Communities for Healthcare Systems: Back Every Decision by Patient Voice

Healthcare systems face a critical challenge: making decisions that consider the diverse needs of their patient populations. An urban millennial’s healthcare priorities differ vastly from those of a low-income single mother or a rural, retired senior citizen. The ability to understand and address these varying needs is essential for delivering effective and equitable healthcare. Imagine […]