AI as the Copilot: Practical Use Cases for Researchers

While generative AI models are nothing new, Microsoft and OpenAI catapulted us into a new world where the practical applications for AI suddenly seem endless and available to anyone. Not only did they spark endless ideation on how to apply generative AI, but they also launched some very transparent models on how to best architect […]
Transforming Market Research for the Future: Unleashing the Power of the Research Engine

It’s no secret that the business landscape is undergoing constant and rapid transformations, requiring companies to keep up with the pace of change. In order to stay ahead, brands must not only demonstrate agility and adaptability but also seek out the most effective tools and partnerships. However, when it comes to market research, relying solely […]