How FC Live Garners More Valuable Qualitative Insights While Cutting Costs
A national retail company specializing in beauty, cosmetics and fragrances utilized FC Live, Fuel Cycle’s virtual focus group tool, to gather comprehensive qualitative research virtually, significantly reducing time and costs associated with in-person focus groups and yielding more valuable results.
Limitations of Traditional Focus Groups and How to Overcome Them
If you’re in the world of market research, you’re no stranger to the term “focus groups.” They have been a staple in the industry for decades, providing valuable insights into consumer behavior and preferences. However, like any research method, focus groups come with their own set of disadvantages. In this blog, we’ll delve into the […]
FNBO + Fuel Cycle: Finding the ‘So What?’ Behind Your Research
FNBO, a financial institution that provides a range of banking and financial services to its customers, partnered with Fuel Cycle to strengthen its methods of receiving customer insights and putting them to use.
Fuel Cycle’s Guide to Blending Quantitative and Qualitative Research for Actionable Insights
In the ever-evolving landscape of data-driven decision-making, the marriage of quantitative (quant) and qualitative (qual) research has emerged as a dynamic and transformative approach. This union not only offers a deeper understanding of customer behaviors, motivations, and preferences but also empowers businesses to make agile and well-informed decisions that resonate with their target audience. This […]
Transforming Industries through Market Research Solutions
In modern business, understanding customer needs, market trends, and emerging opportunities is the cornerstone of success. As industries continue to evolve, driven by technological advancements and changing consumer behaviors, the role of market research has become more crucial than ever. Market research solutions empower organizations to make informed decisions, tailor their strategies, and stay ahead […]
Leveraging Fuel Cycle for Brand Research on DEI and ESG Initiatives
Companies are increasingly recognizing the significance of Diversity, Equity, and Inclusion (DEI) as well as Environmental, Social, and Governance (ESG) practices. These elements have evolved from being mere corporate buzzwords to crucial aspects of a brand’s identity and reputation. To successfully navigate this landscape and make informed decisions, brands are turning to market research platforms […]
The Heart of Your MROCs Success: Recruiting, Retaining, and Engaging Members
Market Research Online Communities (MROCs) are dynamic platforms where brands and researchers engage directly with their target audiences, delving into their preferences, behaviors, and perceptions. However, the journey to building and maintaining a thriving MROC is not without its challenges. Recruiting the right members, retaining their interest over time, and fostering genuine engagement requires strategy. […]
Transcending Mere Data Collection: Market Research Online Communities vs. Traditional Surveys
In the digital era, market research online communities (MROCs) have emerged as a powerful tool for gathering insights and understanding the attitudes, behaviors, and preferences of various populations. These communities offer an interactive and engaging platform where researchers can connect with participants virtually. Traditional surveys were once the go-to method for gathering data, but online […]
Mastering Multicultural Marketing: Leveraging Research Communities for Success
Join Fuel Cycle and ThinkNow for an insightful webinar on best practices for conducting impactful research with diverse audiences. In this session, we explore the dynamic world of multicultural research communities and equip you with practical and engaging strategies to operationalize your approach. We delve into understanding the unique needs of multicultural audiences and discuss […]
The Brand Whisperers: Leveraging Brand Influencers for Your Market Research Needs
Gen Z has changed the world of influencers and brought it to extreme heights, with brand influencers becoming an integral part of their daily lives and shaping consumer behaviors in unprecedented ways. These charismatic individuals, including TikTok sensations like Alix Earle and a host of other social media stars, have become key players in the […]