Transcending Mere Data Collection: Market Research Online Communities vs. Traditional Surveys
In the digital era, market research online communities (MROCs) have emerged as a powerful tool for gathering insights and understanding the attitudes, behaviors, and preferences of various populations. These communities offer an interactive and engaging platform where researchers can connect with participants virtually. Traditional surveys were once the go-to method for gathering data, but online […]
Mastering Multicultural Marketing: Leveraging Research Communities for Success
Join Fuel Cycle and ThinkNow for an insightful webinar on best practices for conducting impactful research with diverse audiences. In this session, we explore the dynamic world of multicultural research communities and equip you with practical and engaging strategies to operationalize your approach. We delve into understanding the unique needs of multicultural audiences and discuss […]
The Brand Whisperers: Leveraging Brand Influencers for Your Market Research Needs
Gen Z has changed the world of influencers and brought it to extreme heights, with brand influencers becoming an integral part of their daily lives and shaping consumer behaviors in unprecedented ways. These charismatic individuals, including TikTok sensations like Alix Earle and a host of other social media stars, have become key players in the […]
Unveiling Insights: Best Practices for UX Research with Online Communities
This eBook explores the significance of UX research, highlighting the immense potential of online communities as research tools, and providing a roadmap for leveraging their power to shape user-centric experiences.
Insights Association Corporate Researchers Conference 2023
Chicago, IL | November 1-3, 2023
Fuel Cycle Ignites and Revolutionizes the Future of Market Research with the ‘Research Engine’
Reimagining agile research solutions for progressive brands in a dynamic business landscape.
Supporting the Trevor Project
Pride Month may be over, but just like we encouraged in our recent blog, that shouldn’t mean that the efforts to support the LGBTQ+ community should end with it. So, to kick off a new month, we’d like to tell you about an amazing organization that we donated to for Pride month and hope to […]
Market Research for the Technology Industry: Powering Innovation and Strategic Decision-Making
In today’s technology landscape, characterized by its fast-paced and ever-changing nature, market research plays an integral role in driving success. Companies in the technology industry are increasingly recognizing the value of market research in gaining a competitive edge, making informed decisions, and fueling innovation. In this blog, we will explore the significance of market research […]
The Fine Line Between Rainbow Washing and Year-Round LGBTQ+ Support
Each year in June, you can’t help but notice your social media timelines filled with rainbow logos, store shelves full of Pride merch, and your inbox flooded with Pride marketing campaigns. And every year without fail, there are mixed responses to how brands go about navigating Pride month. But in recent years, consumers are speaking […]
Empowering Decisions: The Rise of Tactical Market Research
In recent years, the democratization of business insights through innovative market intelligence tools has revolutionized the way companies operate. This has led to a surge in tactical market research, action-oriented research that’s conducted in response to a particular need and is designed to answer specific questions. In this blog, we delve into the significance of […]