The Research Hierarchy of Needs: Achieving Insights Actualization
Just as Maslow’s Hierarchy of Needs illustrates the journey toward human self-actualization, the Research Hierarchy of Needs maps out the path that organizations must follow to reach “insights actualization”—the point where data transforms into actionable recommendations that drive impactful business decisions. In this blog, we’ll walk through each tier of the Research Hierarchy of Needs […]
A Step-by-Step Guide to Creating a Strategic Research Roadmap
Research roadmapping, at its core, serves as a strategic blueprint to map out the primary research a business needs to conduct within a specific timeframe, typically a year. While simply brainstorming and recording all potential research needs in the year is a useful exercise to help identify budget, prioritize resources, and set stakeholder expectations, a […]