What is Pilot Testing and What are the Benefits?
How much is your research study going to cost? How long will you need to research to capture sufficient data? Is your research project feasible in terms of scope, budget, and participants needed? These are all the questions you need to ask yourself before starting a new market research study. But, how do you find […]
Market Research Strategies | Observational Research
Some researchers call self-reported research the Achillie’s heal of survey data collection in terms of reliability. The reason? Self-reported research is sometimes inaccurate and thwarted by a consumer’s misguided perception. For example, research states that some polls reported that 40% of Americans attended church every week. However, when Marlar and Hadaway (2005) examined actual church […]
ThinkNow and Fuel Cycle Join Forces to Deliver Next-Level Multicultural Insights on a Single Platform
Market Research for the Insurance Industry
Insurance companies are facing unprecedented challenges. From a regulatory perspective, the industry is being scrutinized more than ever before, and the cost of doing business is increasing. On top of that, customers are becoming more knowledgeable about their insurance options and more willing to shop around for better coverage at a lower price. Given that […]
Enhancing the Customer Experience with FCX
Customer Experience Management (CEM) is a business strategy focusing on making every customer interaction positive, memorable, and rewarding. The customer experience (CX) is every customer interaction with your company; This includes speaking with customer service representatives and receiving your product or service. A fine-tuned CX program leads to increased loyalty and retention, ultimately driving revenue. […]
Market Research For The Travel Industry
When the COVID pandemic struck, most people avoided travel and airfare became more affordable than it’s ever been. But now that the worst has passed, people are starting to get out of their houses again—even if it means paying more for travel. In 2022, inflation on consumer goods reached a whopping 9.1%. This, coupled with […]
Market Research Solutions for Streaming Companies
It’s no secret that streaming companies are facing a variety of challenges. From competition to consumer subscription fatigue, the industry needs solutions to help it weather the storm. From a market research perspective, streaming companies face particular challenges in identifying and understanding their target audiences. Unlike traditional media companies that broadcast content to entire markets, […]
Usability Testing in Community
Usability testing is a market research method that helps you determine if your product or service meets the needs of your target audience. The goal of usability testing is to reveal how easy it is for participants to complete tasks and whether their expectations are met. This can be done through interviews, observations, task completion […]
Market Research Predictions and News for 2023
Market research is the process of learning about your customers’ wants, needs, and desires to create products and services that will meet those needs. Customers are changing rapidly and unpredictably. To keep up with these changes, businesses must conduct regular surveys or interviews with customers to discover what they want today. We’ve compiled a list […]
Market Research Community Myths Debunked
To stay ahead of the competition and provide customers with the best experiences possible, businesses need to understand their customers in real-time. This means no more formulaic and lengthy market research campaigns that quickly go stale. Today, agile market research is the name of the game as it focuses on what’s working for customers right […]