Participant Observation Research for Business
What do you do when you need insider and accurate data about how a particular group related to your organization behaves? You set up a research study where observing group interactions and behaviors is the focus. Observation research is a type of qualitative research method where market researchers observe people’s behaviors, in a controlled or […]
10 Tips for Writing a Market Research Report
Every market researcher’s biggest nightmare is for a client to say, “this doesn’t address our business issues.” However, this type of issue is prevalent; even if we pretend it doesn’t occur. Most reports don’t reach the expectations of clients – this is due to the wrong writing techniques being used. Rather than a focus on […]
5 Common Pitfalls of In-Depth Interviewing
In-depth interviews are a form of qualitative market research where researchers collect customer data from small, carefully selected participants. Researchers may utilize in-depth interviews when there is a need for insightful responses, quick turn-around time, and lower costs. Though this market research method has many advantages, there are several pitfalls that researchers will want to […]
What is UX Research & Why Is It Important
Running a successful business today is all about getting on the same page as your customers. The faster you can accomplish this, the sooner you’ll find that you’re hitting your benchmarks and edging out the competition. But, how do you swiftly move your organization to the top in a highly competitive marketplace? With the right […]
5 Essential Tips for Customer Journey Mapping
With businesses becoming more and more customer-centric, customer journey mapping is something you can’t afford to leave out of your CX strategy. This is especially true if you want to keep your customers coming back to you instead of your competitors. Customer journey mapping is invaluable. The reasons? Mapping helps you get inside the minds […]
What is market testing?
One thing we know about any launch is that it comes with a boatload of different test phases. Sure, we do it to mitigate risk, but also to see if something will actually be successful at disrupting the industry and driving the bottom line. So, how do we know what testing tests what? Various testing […]
User Research Questions You Should Be Asking
User research is one of the most valuable tools for understanding customer behaviors, needs, motivations, preferences, wants, and interactions with your products and brand. Through a handful of market research techniques like observation, task analysis, and eliciting direct customer feedback through interviews, brands can glean valuable insights that help fine-tune their user experience. While there […]
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Market Research for the Insurance Industry
Insurance companies are facing unprecedented challenges. From a regulatory perspective, the industry is being scrutinized more than ever before, and the cost of doing business is increasing. On top of that, customers are becoming more knowledgeable about their insurance options and more willing to shop around for better coverage at a lower price. Given that […]
Enhancing the Customer Experience with FCX
Customer Experience Management (CEM) is a business strategy focusing on making every customer interaction positive, memorable, and rewarding. The customer experience (CX) is every customer interaction with your company; This includes speaking with customer service representatives and receiving your product or service. A fine-tuned CX program leads to increased loyalty and retention, ultimately driving revenue. […]