From Virality to Loyalty – Exploring Delight, Desire, and Needs with Google
These days, going viral is the ultimate compliment. With a quick Google search, it’s easy to find articles on virality potential – enforcing the idea that once your company is famous, all your problems will be solved. But this is far from the truth. While going viral can be one way to break through the noise, Daniela Cruz, Brand Lead at […]
How COVID-19 Has Impacted Consumer Behavior
Read on to discover: McKinsey & Co.’s ongoing COVID-19 consumer behavior tracking over the last year 3 fundamental shifts in consumer behavior that are forecasted to endure post-recovery Insight into who is spending and how this knowledge can inform your 2022 strategy The COVID-19 pandemic is a humanitarian crisis at its core, with thousands of […]
Emerging Trends in Media Consumption
Global media consumption has changed dramatically in recent years. The widespread availability of disruptive technologies and services has fundamentally shifted the ways that viewers think about, engage with, and create content. In order to align with industry changes, media and entertainment companies need to adapt quickly and find new ways to improve audience experiences. Download our newest white paper to discover: ? The pre-existing trends that signaled early shifts in the media and entertainment […]
The State of Media and Entertainment
Read on to discover: Imagine that it’s 1999, you are eight years old and looking forward to a movie and pizza night with your best friend. You convince your parents to take you to Blockbuster so that you can rent “10 Things I Hate About You” and buy some jolly rancher lollipops with a liter […]
Six Colors, Five Letters: Pride
We spoke with the internal Fuel Cycle team to gather their thoughts surrounding Pride. Here’s what they had to say!
Driving Customer Centricity with Online Communities
Customers are the heartbeat of every organization. From product performance to market penetration and beyond, the success of your business is determined by the satisfaction of your customers. How can your brand drive customer centricity to deliver optimal results? One word: Community. Online communities have become the #1 tool for major brands to put the […]
The Great Consumer Shift
Did you know that over 75% of American consumers have tried a new shopping behavior in the last year? It’s no secret that the pandemic created a consumption shock as longstanding consumer spending habits were uprooted by the new reality. Although recovery is finally underway, it is crucial that businesses look back at the pandemic […]
Igniting Product Innovation: Agile Research for a Competitive Edge
The latest reports from McKinsey reflect an evolution of brand loyalty, with a whopping 39% of consumers having tried a new brand over the past two years. As consumers rapidly adjust their spending habits in preparation for the reopening of in-person activities, organizations must diligently prepare for the imminent shift. We’ve compiled tips from the […]
The QR Code Renaissance: Using Tech to Enhance CX
A QR code, also known as a Quick Response Code, is a type of barcode invented in 1994 by Japanese auto company Denso Wave. Just like the barcodes we see on products at the grocery store, a QR code stores data and information. The difference between QR codes and retail barcodes is that QR codes […]
Informa: Igniting Product Innovation: Agile Research for a Competitive Edge
The latest reports from McKinsey reflect an evolution of brand loyalty, with a whopping 39% of consumers having tried a new brand over the past two years. As consumers rapidly adjust their spending habits in preparation for the reopening of in-person activities, organizations must diligently prepare for the imminent shift. We’ve compiled tips from the […]