The Consumer Confidence Sprint: Helping Brands Lead, Not React
Inflation. Interest rate shocks. Recession anxiety. A volatile job market. These aren’t just headlines — they’re redefining how consumers think, spend, and stay loyal. As Greg Wight noted in a recent article on evolving consumer patterns, the forces shaping today’s behavior — whether tariffs, pandemics, or financial stress — often trigger conscious-shopping responses: reevaluation of […]