Unlocking the Complete Shopper Journey: Integrating Loyalty Programs into Fuel Cycle’s P2 Engine
A deep understanding of your shoppers goes far beyond basic demographics and surface-level data. By combining the comprehensive data points you can achieve through progressive profiling with the rich purchase data from loyalty programs, brands can achieve a much more holistic view of their shoppers. This integration allows for a deeper understanding of shopper behaviors […]
Leveraging Insight Communities for Superior Product Testing in CPG
For the Consumer Packaged Goods (CPG) industry, the ability to innovate and adapt quickly is crucial. With changing consumer preferences and fierce competition, traditional methods of product testing often fall short. Insights communities provide a dynamic and efficient way to gather actionable feedback from your target audience. This blog explores why leveraging a community approach […]
The Rise of Private Label in an Inflationary Economy
Rising inflation is driving significant shifts in consumer behavior. One of the most notable trends in the Consumer Packaged Goods (CPG) industry is the increasing preference for private-label products over mainstream brands. This shift is not merely due to the lower prices of private-label goods but also because consumers perceive greater value in terms of […]