AI in Market Research:
What 102 Job Postings Reveal
We reviewed every market research and consumer insights role posted on MRX Jobs in March 2026. Here's what the data actually says about AI.
9 sections of findings, data, and implications
Most market research jobs haven't caught up with the AI hype
There's a lot of noise about AI transforming market research. The job market tells a more nuanced story. Out of 102 job postings analysed — spanning global brands from Coca-Cola and Meta to Spotify and Visa — only 16% meaningfully mentioned AI as relevant to the role.
And of those, only about 5% listed AI as a genuine skill requirement. The field is in early adoption, not maturity.
The most important insight: The 84% of jobs with zero AI mentions are not "behind." They reflect an industry where the core craft — research design, statistical analysis, stakeholder communication — has not been replaced. AI is being layered on top of existing expertise, not substituted for it.
Which companies are leading — and who's banning it
The jobs that do mention AI cluster around two groups: global tech/consumer brands with sophisticated data functions, and forward-thinking retailers. At the other end, two well-known consumer brands explicitly prohibited AI tool use during the hiring process.
| Company | Role | AI Status | Key AI Framing |
|---|---|---|---|
| Visa | Senior Manager, Global Brand Insights | Required | GenAI, LLMs, human-in-loop protocols, AI-accelerated synthesis |
| Spotify | Senior Manager, User Research | Required | AI-augmented research workflows, team adoption leadership |
| Priceline | Senior Manager, UX Research | Required | AI tools for synthesis, transcription, sentiment analysis |
| Grab | Senior Data Scientist, Market Insights | Required | ML algorithms, predictive models, Python/R |
| Zachary Daniels | Head of Retail & Customer Insights | Required | "Leverage AI and ML to scale insight and unlock new possibilities" |
| Dropbox | Research & Insights Intern | Preferred | Names ChatGPT, Copilot, Claude specifically |
| ClearScore | Research & Insights Associate | Preferred | AI for synthesis, knowledge retrieval, analysis |
| Wella Company | Manager, Consumer & Customer Insights | Preferred | Source and implement AI tools for data analysis and primary research |
| SAP | iXP Intern, Market Insights | Preferred | LangChain, scikit-learn, AI-powered research agents |
| Unilever / Magnum | CMI Strategic Insights Lead | Preferred | "Understand how data, analytics and AI can be leveraged" |
| PNJ Group | Head of Customer & Market Insights | Preferred | AI-driven analytics for real-time consumer insights |
| J&J | Business Partner, Analytics & Customer Insights | Preferred | "Ambassador for AI, forecasting, and analytics adoption" |
| Director, B2B Enterprise Insights | Preferred | "Build and scale an AI-first, decision-oriented insights function" | |
| Primark | Performance & Growth Insights Manager | Preferred | "Curious about AI-assisted analytics" as part of BI pipeline |
| DICK'S Sporting Goods | Omni-Channel Insights Analyst | Banned in hiring | Explicitly prohibits AI tools during interview process |
| Foot Locker | Senior Manager, Consumer Research | Banned in hiring | "AI tools strictly prohibited during interviews or assessments" |
Unlock the full report
We will be publishing more such reports. Get them in your inbox.
Got it — keep scrolling to read on
We'll send the next edition when it's published.