TMRE 2025 – From Support to Strategy: Building an Insights Function Leaders Can’t Ignore
What does it take to build an insights function that leaders can’t ignore? In this session, Jeff Dahms of Physicians Mutual shares how he transformed research from a “nice-to-have” into a critical business driver—embedding insights into go-to-market plans, creating continuous customer feedback loops, and building organizational confidence in decision-making.
Why Qual Researchers Still Choose Between Depth and Scale, and Why They Don’t Have To
For years, qualitative research has lived with an uncomfortable tension. Teams either invest in deep one-to-one conversations that reveal the nuance behind human decisions, or they turn to high-volume methods that reach more people but flatten the richness of what they learn. Most organizations still treat this as a permanent constraint. You get depth, or you get […]