Beyond ChatGPT: Why Research Needs Purpose-Built AI
The rapid rise of general-purpose AI tools like ChatGPT has transformed how businesses explore information, ideate, and communicate. These tools are fast, flexible, and convenient. But for high-stakes, enterprise-grade research? They fall short. When the goal is to inform product launches, guide strategy, or support C-level decision-making, surface-level AI outputs simply aren’t good enough. You […]
White Paper: The State of Hallucinations in AI-Driven Insights
White Paper The State of Hallucinations in AI-Driven Insights How Research Teams Can Manage Risk and Build Trust in an LLM-Powered Era Table of Contents Executive Summary The rise of large language models (LLMs) is transforming how research teams generate insights. But with that transformation comes a foundational risk: hallucinations – when AI outputs sound […]