Reconstructing Qualitative Insights Through AI
Qualitative market research is a critical piece of any insights roadmap, but it is often left behind due to the methodological expertise and time-intensive analysis required by the data. However, just as the industry moved to leverage digital tools in conducting Focus Groups and In-Depth Interviews (IDIs), the same should be said for the insights […]
QRCA Annual Conference
January 22-25, 2024 | Denver, CO