What is UX Research & Why Is It Important
Running a successful business today is all about getting on the same page as your customers. The faster you can accomplish this, the sooner you’ll find that you’re hitting your benchmarks and edging out the competition. But, how do you swiftly move your organization to the top in a highly competitive marketplace? With the right […]
5 Essential Tips for Customer Journey Mapping
With businesses becoming more and more customer-centric, customer journey mapping is something you can’t afford to leave out of your CX strategy. This is especially true if you want to keep your customers coming back to you instead of your competitors. Customer journey mapping is invaluable. The reasons? Mapping helps you get inside the minds […]
What is market testing?
One thing we know about any launch is that it comes with a boatload of different test phases. Sure, we do it to mitigate risk, but also to see if something will actually be successful at disrupting the industry and driving the bottom line. So, how do we know what testing tests what? Various testing […]