Democratization Of Research

an image of a laptop on the left on a table and a stack of books on the right with a lamp hanging above the laptop

There’s no “i” in team, and there’s certainly no “i” in research. Market research (MR) isn’t a one-person job, and it shouldn’t be a one-department job either. The democratization of research focuses on empowering cross-departmental teams within an organization to conduct their own research, analyze the results, and make relevant decisions.  Although research democratization may […]