User-Generated Content As A Data Source

a shot of a woman using her phone with the right hand with a laptop on her lap held by the left hand

Think back to the last time you logged into Instagram, watched a TikTok, or got lost in a Facebook reel. As you view a tantalizing chicken recipe, watch a hilarious prank, or see an inspiring weight loss journey, you’ve entered the world of user-generated content.  As it turns out, that chicken recipe utilizes McCormick spices, […]