Why It Pays To Be An Insights Research-Driven Business

an aerial shot of a hand resting on a notebook with a pen on a granite table with a sheet of a report in the middle and a laptop on the left

“Data are just summaries of thousands of stories—tell a few of those stories to help make the data meaningful.” -Dan Heath, bestselling author Today’s customers are changing more frequently than ever before in history. Thanks to COVID, the world is in limbo, and many customers are too. Brand loyalty is malleable, prices are sky-high, routines […]