Improving Product Experience with Market Research
Read on to discover: Market research (MR) is the process of gathering information about customers’ needs, wants, and preferences. The two main types of MR include qualitative and quantitative research. Qualitative market research involves collecting real human insights via in-depth interviews, focus groups, observations, and videos. Quantitative market research, on the other hand, refers to […]
Community for Customer Experience Strategy
Read on to discover: Trusted Media Brands, Inc. (TMBI), the publisher of Reader’s Digest, among other lifestyle brands, provides engaging content for millions of readers across the globe annually. In fact, recent data shows their global circulation rate at 10.5 million. Even with a large customer base, TMBI must strive to stay relevant and compete […]