How to Avoid Marketing Missteps (Hint: MR)
Read on to discover: Common marketing missteps and how to avoid them Advice to proactively address marketing concerns Solutions to avoid mistakes before they’re made Marketing is an umbrella term for all of the activities businesses do to get customers interested in their product. Though there are different marketing goals, like building awareness or conversion, […]
Optimizing Qualitative Research for Mobile Technology
Due to a growing dialogue around diversity, equity, and inclusion, researchers rightly worry about representation in research – especially when it comes to qualitative research. Traditional focus group processes are unintentionally exclusionary, as less than 12% of the U.S. population can easily visit a research facility based on geography alone. And with 1-in-5 Americans being smartphone-dependent, digital mobile qualitative isn’t […]