How to Create Magical Brand Experiences: 3 Cases
Read on to discover: Magic Spoon: The value of visual branding to evoke an emotion Peloton: The value of community and power of influencers Bumble: The value of insights to drive product development Tiktok has about one billion active users, a number that is growing by the minute. In short, 60-second videos users can share […]
Communities for Customer-Centric Organizations
Read on to discover: Online research communities are among the most popular and cost-effective ways for market researchers to capture real-time qualitative customer data. An online research community uses an internet platform to initiate, organize, and collect in-depth qualitative customer insights. Most communities are invite-only, composed of carefully recruited customers and a central community manager […]