The State of AI in Market Research
Year over year, market researchers predict that AI will be one of the top emerging trends to impact the insights industry. While this sentiment has remained, it also brings to light a few key questions: What does that impact look like today and how widespread is it? What will the future of AI in market […]
The Ultimate Guide To B2B Online Communities
Marketing to business to business customers, or B2B customers, has historically been done offline via sales representatives, cold calling, mail adverts, and door-to-door sales. As the world becomes increasingly digital, B2B marketing has shifted to online advertising, social media videos, and email blasts. The differences between B2B and B2C customers have narrowed, and the buyer’s […]