Integrations, Automation & Intelligence
Today’s market researchers need to utilize data from a variety of channels – including transactional data, social media, and survey data – to uncover meaningful insights. Not only do they need to find ways to collect this vast array of quantitative and qualitative data, but they also need an efficient way to integrate and analyze it for accurate insight extraction. When this level of precision and speed are the new-norm expectations for researchers, […]
3 Reasons Why You Shouldn’t Overlook Virtual Interviews & Focus Groups
With COVID-19 shutting down “business as usual,” you may be wondering how to conduct market research safely and effectively. The good news is that your business can still get rich insights from customers even during a global pandemic; however, the method has to change. In-person focus groups and in-depth interviews aren’t an option right now, […]