System Usability Testing | UX Research | Fuel Cycle Ignition
UX mistakes are shockingly common. And they can have a major impact on your product adoption and retention rates. Research by Amazon Web Services shows that 88% of online shoppers won’t return to a website after having a bad user experience. Ouch. Choosing whether or not to include a hamburger menu, add more modals, or provide instructional popups could be key decisions that make it easier […]
User Research for Product Managers
No matter what type of product you manage, consumer experience plays a crucial role in the product development process. Product experience management involves a deep dive into the customer journey from awareness to purchase and beyond. Product management aims to understand consumer needs and behavior patterns at all stages of the sales pipeline using data. […]