When to Do an In-Depth Interview | Virtual In-Depth Interviews
In-depth interviews, or IDI’s, are a qualitative market research method that offers brands the unique opportunity to collect rich, insightful, and real data from a smaller, carefully selected group of participants. In-depth interviews utilize an open-ended, discovery-oriented data collection method where the researcher can more deeply explore a respondent’s feedback and thought processes. Researchers typically […]