The Great Consumer Shift: How US Shopping Behavior is Changing
The shifts in consumer behavior due to COVID-19 have been staggering. For example, we saw 10 years of consumer and business digital penetration in less than 3 months. McKinsey’s Global COVID Consumer Sentiment Survey collects and connects data across 45 different countries and the resulting insights were shared at the 2020 FC Connect Digital Insights Summit. This infographic summarizes the 5 big […]
Two Heads Are Better Than One: Combining Research Tools to Optimize CX Initiatives
Written by: the UserTesting team Today’s decision-makers have access to an ever-expanding plethora of tools to help them facilitate customer research. So how do you pick the right one? The answer is, many don’t pick just one. Different tools have different strengths that deliver different pieces of information, but by using multiple tools and combining […]