The Science Behind the Magic of Telling Stories: A Dynamic Framework for Developing and Evaluating the Power of Storytelling
Written by: Renata PolicicioVP of Research & InsightsESPN “We are the only animal with the mysterious glue that enables millions of us to cooperate. That mysterious glue is made of stories, not genes.” Yuval Noah Harari, Sapiens Stories are a fundamental part of the human experience. The sports world creates some of the best stories – drama is built-in, and the main characters resonate […]