How to do Focus Groups in the Virtual World

Despite the advent of big data, focus groups are becoming more important and are a growing top market research technique for brands.  However, to be effective, a focus group has to be well conducted. While there’s a lot of existing information about how to run a traditional focus group, 2020 has thrown us all a new curveball.  […]

Fuel Cycle Recognized as Best Company for Professional Development

Market Research Technology Provider Wins 2020 Comparably Award for Best Company for Professional Development  SANTA MONICA, Calif., July, 23 2020 — Fuel Cycle Inc., the leading market research cloud for Fortune 500 companies is recognized by the 2020 Comparably Awards for the category “Best Companies for Professional Development.”   This set of Comparably Awards are derived from sentiment ratings provided by employees who anonymously rated their employers […]