How CPG Brands Can Adapt Their Strategies To Reach Millennials
Millennials consist of 75.4 million Americans, forming the largest segment of the population, and they’re undoubtedly an appealing target for CPG brands. Yet for some reason, brands struggle to attract this audience. Their unique buying habits and decision-making criteria have proven to be a challenge for brands. Do millennials rely solely on e-commerce for CPG […]