The rapid rise of general-purpose AI tools like ChatGPT has transformed how businesses explore information, ideate, and communicate. These tools are fast, flexible, and convenient.

The conversation around AI in research has been dominated by speed. The promise is compelling: move from business question to actionable insight in minutes instead

Enterprise decision-making moves fast, but traditional research methods can’t keep up. Weeks-long timelines, manual processes, and fragmented tools slow down teams when speed and accuracy