Fuel Cycle


Intimately Understand the Buyer’s Journey

Shopper Insights Research Tools

The path-to-purchase shopper’s journey now spans across digital and physical frontiers. Understanding all the touchpoints and stages of the buyer’s journey is imperative to a brands success. Several forces effect the way consumers shop including price, packaging, location, and more. Fuel cycle provides advanced research tools to uncover buying preferences and detailed shopper insights for navigating a complex market.

Price Testing

Reliably measure the price sensitivity in the market before making important business decisions.

  • How do you optimize pricing for products and services?
  • How do you know you’re not leaving money on the table?
  • How does your pricing compare to the market?
  • When do you decide to offer a discount to customers?

Fuel Cycle lets you…

  • Know when the price is right
  • Save time and money
  • Recognize changes in price sensitivity over time
  • Understand product demand
  • Better forecast with insights from your most loyal customers
  • Optimize product ideation

Know when the price is right

  • Discrete choice
  • Van Westendorp Sensitivity Meter
  • Max Diff
  • Monadic Testing
  • Paired Testing

Ad/Message Testing

Ensuring a high degree of confidence that the ads you are investing in will resonate with your customers.

  • How do you stand out?
  • Are you maximizing ROI across every channel?
  • Does it resonate with your target audience?
  • Is your brand positioning correct?

Fuel Cycle lets you…

  • Test different ads to specific demographics in real time
  • No need to gather new client samples for each new ad
  • Faster and cheaper insights

Win the moments that matter

  • Pre-to Post Interest Lift
  • Copy Testing
  • Heat Mapping
  • Monadic Testing
  • Storyboard Testing

Brand Loyalty Testing

A decisive way to measure and understand changes in brand affinity over time — allowing you to determine your brand’s long-term success.

  • What drives repeat purchases?
  • How can you keep a customer for life?
  • What associations do customers make with your brand?
  • How do you compare to competitors?
  • How to speak to hard-to-reach B2B customers?

Fuel Cycle lets you…

  • Save time and money
  • Gather results from your target audience in real-time
  • Safe space for crisis management
  • Create branding that is consistent on all channels
  • Perfect your messaging and brand identity

Build your Brand Loyalty:

  • Rewards offerings
  • Product reviews
  • Loyalty customer connections
  • Social promotions
  • Customer support
  • Insider access to brand into