Fuel Cycle


Intimately Understand the Buyer’s Journey

Shopper Insights Research Tools

The path-to-purchase shopper’s journey now spans across digital and physical frontiers. Understanding all the touchpoints and stages of the buyer’s journey is imperative to a brand’s success. Several forces effect the way consumers shop including price, packaging, location, and more. Fuel Cycle provides advanced research tools to uncover buying preferences and detailed shopper insights for navigating a complex market.

Price Testing

Reliably measure the price sensitivity in the market before making important business decisions.

  • How do you optimize pricing for products and services?
  • How do you know you’re not leaving money on the table?
  • How does your pricing compare to the market?
  • When do you decide to offer a discount to customers?

Fuel Cycle lets you…

  • Know when the price is right
  • Save time and money
  • Recognize changes in price sensitivity over time
  • Understand product demand
  • Better forecast with insights from your most loyal customers
  • Optimize product ideation

Know when the price is right

  • Discrete choice
  • Van Westendorp Sensitivity Meter
  • Max Diff
  • Monadic Testing
  • Paired Testing

Ad/Message Testing

Ensuring a high degree of confidence that the ads you are investing in will resonate with your customers.

  • How do you stand out?
  • Are you maximizing ROI across every channel?
  • Does it resonate with your target audience?
  • Is your brand positioning correct?

Fuel Cycle lets you…

  • Test different ads to specific demographics in real time
  • No need to gather new client samples for each new ad
  • Faster and cheaper insights

Win the moments that matter

  • Pre-to Post Interest Lift
  • Copy Testing
  • Heat Mapping
  • Monadic Testing
  • Storyboard Testing

Brand Loyalty Testing

A decisive way to measure and understand changes in brand affinity over time — allowing you to determine your brand’s long-term success.

  • What drives repeat purchases?
  • How can you keep a customer for life?
  • What associations do customers make with your brand?
  • How do you compare to competitors?
  • How to speak to hard-to-reach B2B customers?

Fuel Cycle lets you…

  • Save time and money
  • Gather results from your target audience in real-time
  • Safe space for crisis management
  • Create branding that is consistent on all channels
  • Perfect your messaging and brand identity

Build your Brand Loyalty:

  • Rewards offerings
  • Product reviews
  • Loyalty customer connections
  • Social promotions
  • Customer support
  • Insider access to brand into