MEDIA & ADVERTISING

Create Content That
Impacts Your Audience

Media & Advertising Research Tools

In an increasingly noisy world, advertisers are tasked with an impossible challenge–producing memorable campaigns. Robust analytics give us more insights into trends and competitors, but it’s all too easy to get lost in the noise. Fuel Cycle provides brands with a complete set of media research tools to survey and respond to the needs of the audience and takes the guesswork out of content ideation

Concept Testing

Measure the potential viability of products and concepts before investing in development efforts.

What’s your brand’s next big idea?
Is the idea a good fit for your brand?
Will your current and new customers be pleased with these new concepts?

Fuel Cycle Let’s You…

Save time and money by testing the viability of a product/service before going to market
Decreases risk
Gather results in real-time
Increases success of product launch

Better test your concept:

Monadic testing
Reaction testing
Adoption testing
Migration testing
Segmentation analysis

Ad/Message Testing

Ensuring a high degree of confidence that the ads you are investing in will resonate with your customers.

How do you stand out?
Are you maximizing ROI across every channel?
Does it resonate with your target audience?

Fuel Cycle lets you…

Test different ads to specific demographics in real time
No need to gather new samples for each new ad
Stay ahead of the trends
Identify key influencers
Hit your marketing metrics with ease
Have a leg over your competitors
Leverage high-powered analytics

Win the moments that matter

Pre-to Post Interest Lift
Copy Testing
Heat Mapping
Monadic Testing
Storyboard Testing

Media & Content Evaluation

Put employee confidence in the content you are investing in, knowing it will resonate with your customers.

Are you sharing the right [images/text/video] with your customers?
How do analytics play a role in the editorial/production process?