Fuel Cycle

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MEDIA & ADVERTISING

Create Content That
Impacts Your Audience

Talk to an Insights Expert

Media & Advertising Research Tools

In an increasingly noisy world, advertisers are tasked with an impossible challenge–producing memorable campaigns. Robust analytics give us more insights into trends and competitors, but it’s all too easy to get lost in the noise. Fuel Cycle provides brands with a complete set of media research tools to survey and respond to the needs of the audience and takes the guesswork out of content ideation

Concept Testing

Measure the potential viability of products and concepts before investing in development efforts.

  • What’s your brand’s next big idea?
  • Is the idea a good fit for your brand?
  • Will your current and new customers be pleased with these new concepts?

Fuel Cycle Let’s You…

  • Save time and money by testing the viability of a product/service before going to market
  • Decreases risk
  • Gather results in real-time
  • Increases success of product launch

Better test your concept:

  • Monadic testing
  • Reaction testing
  • Adoption testing
  • Migration testing
  • Segmentation analysis

Ad/Message Testing

Ensuring a high degree of confidence that the ads you are investing in will resonate with your customers.

  • How do you stand out?
  • Are you maximizing ROI across every channel?
  • Does it resonate with your target audience?

Fuel Cycle lets you…

  • Test different ads to specific demographics in real time
  • No need to gather new samples for each new ad
  • Stay ahead of the trends
  • Identify key influencers
  • Hit your marketing metrics with ease
  • Have a leg over your competitors
  • Leverage high-powered analytics

Win the moments that matter

  • Pre-to Post Interest Lift
  • Copy Testing
  • Heat Mapping
  • Monadic Testing
  • Storyboard Testing

Media & Content Evaluation

Put employee confidence in the content you are investing in, knowing it will resonate with your customers.

  • Are you sharing the right [images/text/video] with your customers?
  • How do analytics play a role in the editorial/production process?

Fuel Cycle lets you…

  • Save time and money
  • Quick iterative feedback
  • Gather survey results from your target audience in real-time
  • Gather richer customer feedback over time with albums, videos, and live chats

Create memorable content

  • Highlighting
  • Hot spotting
  • Dial testing
  • Monadic testing
  • Purchase evaluation