Fuel Cycle

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BRAND MARKETING

Master the Art of Customer
Intimacy to Become an Iconic Brand

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Brand Marketing Research Tools

In order to stay competitive, brands need to nurture a consistent connection with their audiences. Fuel Cycle has developed continuous research solutions to help brands identify success drivers, track changes in the market and competitor landscape, and take action to grow brand equity.

Brand Health Tracking

A reliable way to measure and understand changes in brand perception over time, as well as know how you compare to competitors.

  • How do you know what consumers think of your organization?
  • How do you compare to competitors?

Fuel Cycle lets you…

  • Leverage one platform for insights + brand health tracking
  • Gather results in real-time
  • Track individual changes over time

Build Brand Equity

  • Brand Funnel
  • Brand Identity Testing
  • Competitive Benchmarking
  • Real-time feedback from engaged customers
  • Customers

Brand Loyalty Testing

A decisive way to measure and understand changes in brand affinity over time — allowing you to determine your brand’s long-term success.

  • What drives repeat purchases?
  • How can you keep a customer for life?
  • What associations do customers make with your brand?
  • How do you compare to competitors?
  • How to speak to hard-to-reach B2B customers?

Fuel Cycle lets you…

  • Save time and money
  • Gather results from your target audience in real-time
  • Safe space for crisis management
  • Create branding that is consistent on all channels
  • Perfect your messaging and brand identity

Build your Brand Loyalty:

  • Rewards offerings
  • Product reviews
  • Loyalty customer connections
  • Social promotions
  • Customer support
  • Insider access to brand into

Ad/Message Testing

Ensuring a high degree of confidence that the ads you are investing in will resonate with your customers.

  • How do you stand out?
  • Are you maximizing ROI across every channel?
  • Does it resonate with your target audience?
  • Is your brand positioning correct?

Fuel Cycle lets you…

  • Test different ads to specific demographics in real time
  • No need to gather new client samples for each new ad
  • Faster and cheaper insights

Win the moments that matter

  • Pre-to Post Interest Lift
  • Copy Testing
  • Heat Mapping
  • Monadic Testing
  • Storyboard Testing

Media & Content Evaluation

Put confidence in the content you are investing in, knowing it will resonate with your customers.

  • Are you sharing the right [images/text/video] with your consumers?
  • How does data play a role in the editorial/production process?

Fuel Cycle lets you…

  • Save time and money
  • Quick iterative feedback
  • Gather results from your target audience in real-time
  • Gather richer customer feedback over time with albums, videos, and live chats

Create memorable content

  • Highlighting
  • Hot spotting
  • Dial testing
  • Monadic testing
  • Purchase evaluation