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Brand Marketing Research Tools
Branding is more than just plastering your name on every surface available. Consumers want a brand they can trust. 2018 has been a monumental year in ensuring customer data protection, and we expect this trend will continue in the years to follow. Fuel Cycle provides brands with a complete set of tools to deliver a unique and consistent brand experience that will leave customers wanting more.
Brand Health Tracking
A reliable way to measure and understand changes in brand perception over time, as well as know how you compare to competitors.
- How do you know what consumers think of your organization?
- How do you compare to competitors?
Fuel Cycle lets you…
- Leverage one platform for insights + brand health tracking
- Gather results in real-time
- Track individual changes over time
Build Brand Equity
- Brand Funnel
- Brand Identity Testing
- Competitive Benchmarking
- Real-time feedback from engaged customers
- Customers
Brand Loyalty Testing
A decisive way to measure and understand changes in brand affinity over time — allowing you to determine your brand’s long-term success.
- What drives repeat purchases?
- How can you keep a customer for life?
- What associations do customers make with your brand?
- How do you compare to competitors?
- How to speak to hard-to-reach B2B customers?
Fuel Cycle lets you…
- Save time and money
- Gather results from your target audience in real-time
- Safe space for crisis management
- Create branding that is consistent on all channels
- Perfect your messaging and brand identity
Build your Brand Loyalty:
- Rewards offerings
- Product reviews
- Loyalty customer connections
- Social promotions
- Customer support
- Insider access to brand into
Ad/Message Testing
Ensuring a high degree of confidence that the ads you are investing in will resonate with your customers.
- How do you stand out?
- Are you maximizing ROI across every channel?
- Does it resonate with your target audience?
- Is your brand positioning correct?
Fuel Cycle lets you…
- Test different ads to specific demographics in real time
- No need to gather new client samples for each new ad
- Faster and cheaper insights
Win the moments that matter
- Pre-to Post Interest Lift
- Copy Testing
- Heat Mapping
- Monadic Testing
- Storyboard Testing
Media & Content Evaluation
Put confidence in the content you are investing in, knowing it will resonate with your customers.
- Are you sharing the right [images/text/video] with your consumers?
- How does data play a role in the editorial/production process?
Fuel Cycle lets you…
- Save time and money
- Quick iterative feedback
- Gather results from your target audience in real-time
- Gather richer customer feedback over time with albums, videos, and live chats
Create memorable content
- Highlighting
- Hot spotting
- Dial testing
- Monadic testing
- Purchase evaluation
One Platform. Better Insights. More Impact.
Fuel Cycle empowers the entire organization with a deep, on-demand market understanding to solve the hardest research problems businesses face. Don’t settle for disconnected products, trackers, and tools — take control of continuous research, fully integrated, in one solution.
Your customers are providing feedback 24/7. The world’s most successful brands use Fuel Cycle’s market research platform to capture, analyze, and act upon reliable data – with greater speed and relevance than their competitors. Fuel Cycle guides you through the research lifecycle to find the answers to questions you didn’t even think to ask.
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NYC
205 E. 42nd St,, 15th Floor
New York, NY 10017
info@fuelcycle.com
Your customers are providing feedback 24/7. The world’s most successful brands use Fuel Cycle’s market research platform to capture, analyze, and act upon reliable data – with greater speed and relevance than their competitors. Fuel Cycle guides you through the research lifecycle to find the answers to questions you didn’t even think to ask.
Headquarters | 11859 Wilshire Blvd, Suite 400, Los Angeles, CA 90025
NYC | 205 E. 42nd St,, 15th Floor, New York, NY 10017
info@fuelcycle.com