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BRAND MARKETING

Master the Art of Customer
Intimacy to Become an Iconic Brand

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Brand Marketing Research Tools

Branding is more than just plastering your name on every surface available. Consumers want a brand they can trust. 2018 has been a monumental year in ensuring customer data protection, and we expect this trend will continue in the years to follow. Fuel Cycle provides brands with a complete set of tools to deliver a unique and consistent brand experience that will leave customers wanting more.

Brand Health Tracking

A reliable way to measure and understand changes in brand perception over time, as well as know how you compare to competitors.

  • How do you know what consumers think of your organization?
  • How do you compare to competitors?

Fuel Cycle lets you…

  • Leverage one platform for insights + brand health tracking
  • Gather results in real-time
  • Track individual changes over time

Build Brand Equity

  • Brand Funnel
  • Brand Identity Testing
  • Competitive Benchmarking
  • Real-time feedback from engaged customers
  • Customers

Brand Loyalty Testing

A decisive way to measure and understand changes in brand affinity over time — allowing you to determine your brand’s long-term success.

  • What drives repeat purchases?
  • How can you keep a customer for life?
  • What associations do customers make with your brand?
  • How do you compare to competitors?
  • How to speak to hard-to-reach B2B customers?

Fuel Cycle lets you…

  • Save time and money
  • Gather results from your target audience in real-time
  • Safe space for crisis management
  • Create branding that is consistent on all channels
  • Perfect your messaging and brand identity

Build your Brand Loyalty:

  • Rewards offerings
  • Product reviews
  • Loyalty customer connections
  • Social promotions
  • Customer support
  • Insider access to brand into

Ad/Message Testing

Ensuring a high degree of confidence that the ads you are investing in will resonate with your customers.

  • How do you stand out?
  • Are you maximizing ROI across every channel?
  • Does it resonate with your target audience?
  • Is your brand positioning correct?

Fuel Cycle lets you…

  • Test different ads to specific demographics in real time
  • No need to gather new client samples for each new ad
  • Faster and cheaper insights

Win the moments that matter

  • Pre-to Post Interest Lift
  • Copy Testing
  • Heat Mapping
  • Monadic Testing
  • Storyboard Testing

Media & Content Evaluation

Put confidence in the content you are investing in, knowing it will resonate with your customers.

  • Are you sharing the right [images/text/video] with your consumers?
  • How does data play a role in the editorial/production process?

Fuel Cycle lets you…

  • Save time and money
  • Quick iterative feedback
  • Gather results from your target audience in real-time
  • Gather richer customer feedback over time with albums, videos, and live chats

Create memorable content

  • Highlighting
  • Hot spotting
  • Dial testing
  • Monadic testing
  • Purchase evaluation

One Platform. Better Insights. More Impact.

Fuel Cycle empowers the entire organization with a deep, on-demand market understanding to solve the hardest research problems businesses face. Don’t settle for disconnected products, trackers, and tools — take control of continuous research, fully integrated, in one solution.

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