We found that only 25% of researchers agree that their company’s upper management understands how market research supports business. In a volatile and demanding market, more is asked of market researchers, but they are still provided very little support to grow and maximize their roles. In this report, learn what barriers market researchers face in adopting and implementing new technologies.
In this report discover:
- How innovation is ready to ease several MR pain points.
- The biggest challenges MRs face implementing new technologies.
- How MRs can overcome the obstacles of adoption.