Market research budgets have stagnated at around 10% and are only predicted to grow by 1% in the coming year. The future of the industry is in the hand of researchers who place paramount importance on working together with AI and automation to forge the future of industries.
In our white paper, we discuss:
- How market research creates a competitive advantage.
- What tools and technologies are used to supplement research objectives.
- The outlook of market research in terms of innovation and technology.