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Propelling Your Brand to the Forefront of Retail Innovation with Concept Testing
Concept testing serves as a pivotal element within the retail industry, providing a vital mechanism for businesses to validate, refine, and optimize their ideas before introducing them to the market. In this session, Robyn Ryden, Consumer Insights Manager at Carhartt, and Eric Avissar, Sr. Manager, Customer Success, at Fuel Cycle,
Resources
Does AI Surveillance in China Indicate the Future of Governance?
With years ahead of technology and advanced ways of monitoring its population, one cannot help but wonder if China has
Maximizing Your Research Potential Through Mobile
By Brandon Lee: Solutions Consultant When Steve Jobs debuted the first modern smartphone at the Macworld convention in 2007, few
AI Now Disrupting the Arts Industry
While artificial intelligence is developing and machine learning is advancing, AI is now able to become … an artist. From
Can Blockchain Boost Brand Loyalty?
Its founders publicize Blockchain as the most efficient way to ensure net neutrality and free exchange between consumers. Data collection
Machine Learning Takes Over for Human Moderators
Community management is on route to a new era with machine learning. If chatbots have proved to improve client service,
How Domino’s Became One of the New Leading Tech Companies
As shopping has mostly become an online experience, companies have developed sharper marking tools to improve the user experience. In
Emotion Becomes Data: Marking a New Era in Advertising
Emotion is an unpredictable and powerful factor in our every day consuming habits. According to a Stanford study, it takes
The Essential Steps in The Marketing Research Process
If you are in marketing, then no doubt a major part of your role is conducting marketing research. Every minute,
Is Apple Holding the Future of Healthcare in Its Hands?
While the Obamacare is undergoing a stiff transition, no one can help but wonder: how is electronic health going to develop?
Will AI Replace the “Human” In HR?
With artificial intelligence on its way to the human resources department, one cannot think but wonder how the “human” in
Accelerate decision intelligence.
By leveraging the Research Engine, which powers leading insight communities, brands forge connections with their key audiences and harness actionable insights that drive confident business decisions.
