2021 State of Market Research
2021 is poised to be a year of transition. With a post-COVID reality in sight, businesses can finally start to work on shaping their futures. And in order to quickly pivot with accuracy and empathy toward the customer, decision-makers are drawing on insights. In December 2020, we surveyed 275 market researchers about their jobs and their industry. We found that in a time of great change, market researchers are looking to new technologies to solve their challenges.
Download the report to discover:
- How market researchers are spending their time in order to meet increasing demands
- The new methods and toolkits researchers have adopted, and which ones are likely to stick
- What researchers need to preserve their seat at the table and remain indispensable