FC Connect - Agenda

Day 1 | Day 2

Time

Capture

Attend sessions focused on methods for gaining tactical insights, such as qual to quant and agile methodologies.

Connect

Hear from keynote speakers, attend fireside chats & gain expert insights from our FCX Partners.

Act

Learn how to implement new insights for lasting change through case studies and customer stories.

9:30am EDT
6:30am PDT

Making the Case for User-Centered Research & Design

Mat Morgan, Director at AEM Corporation

A CMO Guide for Measuring and Managing Attention Outcomes

Max Kalehoff, VP of Marketing at Realeyes

Digital Transforming Your Sales Approach: Being Heard Above the Noise

Priscilla McKinney, CEO & Momma Bird at Little Bird Marketing

10:30am EDT
7:30am PDT

Coming Soon!

Automated Analytics: Qualitative Data to Quantifiable Insights in Seconds

Dorothy Wang, Sr. Partner Manager at Talkwalker

Accelerating Connect Health in Chronic Kidney Disease During Covid-19

Virgina Owens, Director of Product Management and Diana Strubler, Director of Product Strategy at Fresenius Medical Care

11:30am EDT
8:30am PDT

Qual is for All - Demystifying a Methodology's Legacy

Johnny Anderson, Manager, Customer Success at Fuel Cycle

PANEL: Making Meaningful Connections in
a Time of Change

Ben Jordan from Burt's Bees, Megan Silverly from GAP, Inc., and Christina Valente from Sonos

12:00pm EDT
9:00am PDT

The Power of Storytelling in Sports

Renata Policicio, VP of Research & Insights at ESPN

The Cringeworthy Marketing Anti-Pattern Playbook

Jono Bacon, Community Expert & Author

Taking Action Through Empathy and Agility

Jerilyn Boykin, Director of Brand Insights and Danielle Pickett, Research Analyst at BET

1:00pm EDT
10:00am PDT

Co-Creating in the Age of COVID

Patrick Gordon, SVP of Client Insight & Strategy at City National Bank

Emotional Measurement Under Lockdown

Graham Page, Global Managing Director at Affectiva

Emotion Matters! Now What?

Abigail Hollister, CEO at Formative Insights

2:00pm EDT
11:00am PDT

7 Steps for Building a Scalable DIY Research Program that Influences Business Growth

Morgan Molnar, Director of Product Marketing at SurveyGizmo

LIVE Keynote: Barbara Corcoran

Introduction by Eran Gilad, CEO at Fuel Cycle

Negative Blessings: How Covid-19 Can Benefit Research

Jennifer Plebani, Innovation Strategy Researcher

3:00pm EDT
12:00pm PDT

Open Discussion: Crafting Personas with Digital Qual

Sharon Meaney, Sr. AVP of User Research and Emily Palmer-Brown, VP, Digital Manager at Wells Fargo

Topic Coming Soon!

Qualtrics

How Denny's is Adopting to the New-Normal

Luis Martinez, Director of Marketing Intelligence & Customer Relationship Management at Denny's

4:00pm EDT
1:00pm PDT

Leveraging Research Data to Drive Social Change

Kerry Hetch, CEO & Founder at Echo MR

Unlock the AI Superpowers of Your Research

Michael Bebe, CEO at Dstillery

Gap Inc.’s segmentation story: Building a culture around our core customers

Darleen Franklin, Director, Consumer Insights, Old Navy at GAP, Inc.

5:00pm EDT
2:00pm PDT

Fireside Chat: Featuring Bryan Cogman, Writer & Producer for Game of Thrones

Hosted by Rick Kelly, Chief Product Officer at Fuel Cycle