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The Great Consumer Shift: Store Brand vs. Name Brand

Many things have changed over the past two and a half years. First, the pandemic impacted people and businesses, especially in spending behavior.

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Case Study
Case Study

The UPS Store

Consumer insights are the backbone of today’s advertising campaigns. Without them,…

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White Paper

Driving Consumer Insights For Advertising Agencies

For agencies, creating and taking campaigns to market that are…

Case Study
Case Study

Hertz

While customer feedback has always been important to Hertz, in…

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