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The Great Consumer Shift: Store Brand vs. Name Brand

Many things have changed over the past two and a half years. First, the pandemic impacted people and businesses, especially in spending behavior.

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eBook Leveling Up Your MR for the Video Game Industry

Market research is essential for any business to be successful,…

White Paper
White Paper The Insider’s Guide to Market Research for the Insurance Industry

The global market research industry is worth $82 billion, and…

Case Study
Case Study Agile and Actionable Qualitative Insights for Startups

The ability to produce agile and actionable insights can be…

eBook Debunking Community Myths

Market Research Online Communities (MROCs) can be invaluable when executed…

White Paper
White Paper Impact of Inflation on Consumer Lifestyles

Inflation is a major economic issue that affects every person…

2023 MR Trends
eBook 5 Key Market Research Trends for 2023

This eBook will dive into the top 5 market research…

Delta Testing
eBook Delta Testing: The Cutting Edge of Market Research

Every industry is now digital, and the stakes for getting…

eBook Incorporating DE&I Into Market Research

Diversity, equity, and inclusion, or DE&I, is an initiative to…

Market Research
White Paper
White Paper How Market Research Mitigates Disruptions in Financial Services

The future of finance is shrouded in potential but also…

White Paper
White Paper Pain Points in Key Verticals

In an increasingly digital and hybrid world, there is a…

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