Resources

The Definitive Online Community Buying Guide

The Definitive Online Community Buying Guide

Online communities have become a vital bridge between brand and customer, revealing a more holistic picture of how audiences think, behave, and make decisions. But…

The Right Way to Measure Customer Engagement

How do you know if a customer is truly engaged online? We can track likes, shares, and comments, but does that really mean you have…

From Purchase to Promotion: Using Online Communities To Inspire Brand Loyalty

Unlike traditional marketing channels that force brands to compete for waning consumer attention spans, online communities form the perfect environment for one-on-one, authentic dialogue between consumers and…

Communities Are Your Best Social Strategy

Are your social media efforts failing to deliver results? You’re not alone. Marketers at brands, big and small, are struggling to reach their audience in…

The Role Of Online Communities In The Age Of Customer Experience

It’s no coincidence that many of today’s leading brands have a recognizable approach to customer experience (CX). In an age of information overload and the constant onslaught…