Resources

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The Right Way to Measure Customer Engagement

How do you know if a customer is truly engaged online? We can track likes, shares, and comments, but does that really mean you have…

Passenger Changes Its Name To FUEL CYCLE

Passenger Announces FUEL BOT, Allowing Brands To Automate Insight Gathering With Mobile Chat Sessions

New ChatBot Feature Enhances Customer Insights Capability, Providing Brands with Deeper Intelligence into Audience Sentiment LOS ANGELES – Passenger, a global enterprise-grade community provider that…

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4 Approaches To Community Success That Span The Customer Lifecycle

Online communities aren’t a new tool for market researchers. In fact, they’ve been around for more than 10 years, but many marketers are still confused…

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14 Principles For Customer Journey Mapping

In 2014, a poll from marketing research firm Gartner found that over 90 percent of brands planned to compete primarily on the basis of customer…

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From Purchase to Promotion: Using Online Communities To Inspire Brand Loyalty

Unlike traditional marketing channels that force brands to compete for waning consumer attention spans, online communities form the perfect environment for one-on-one, authentic dialogue between consumers and…