Fuel Cycle

Brands That Don't Practice Continuous Research Won't Survive

Today’s business economy is besieged by uncertainty. Fuel Cycle is leading the new era of market research with the only software solution that powers continuous research.
Fuel Cycle Web Graphic: Continuous Research Illustration

The data revolution has pushed market research beyond the market researcher.​

1920s

Daniel Starch
Era

Modern market research is born to track advertising effectiveness

1970s

Methodological Standardization

Increases standardization and emphasis on best practices

1990s

World Wide
Web

Data collection becomes more efficient with the advent of online panels

2000s

Data
Explosion

Big, episodic research projects are commonplace. Research timelines begin accelerating

Now

Democratization of Research

Everyone runs research – more data is collected by more people because they need more customer insights

Market researchers feel the pain of
these accelerating changes.

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Volatility is the new normal

Geographical instability, terrorism, a volatile market, and stalled trade deals are creating a pervasive sense of uncertainty in the global economy — and it’s affecting every business.
 
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The Face of loyalty is shifting

Brands are working harder to keep up with smarter shoppers. These self-entitled, brand-agnostic consumers are becoming more sophisticated, more informed, more technology-driven, and harder to predict.
 
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product rhythms are accelerating

Information is becoming more and more immediately available, speeding up expectations set by the world’s need for instant gratification. Brands are scrambling just to deliver immediate satisfaction.

How can researchers and enterprises
successfully compete?

Fuel Cycle
Customer-driven, cross-disciplinary, automated, multi-audience, adaptive, connected, accelerated, efficient, and real-time.
Traditional Market Research
Agency-planned, episodic, and massive deliverables.

How can researchers and enterprises
successfully compete?

Refined
Audience
Personalized
Research
Proven
Methodologies
24/7 Continuous
Research
Enterprise-
Grade

One Platform. Better Insights. More Impact.

Fuel Cycle empowers the entire organization with a deep, on-demand market understanding to solve the hardest research problems businesses face. Don’t settle for disconnected products, trackers, and tools — take control of continuous research, fully integrated, in one solution.

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