constant change is the new normal
Companies today face external change as well as internal change. There is a greater need to launch new products, modify existing product lines, and expand to new customers in order to adapt.
The Face of loyalty is shifting
Brands are working harder to keep up with smarter shoppers. These consumers are becoming more sophisticated, more informed, more technology-driven, and harder to predict.
product rhythms are accelerating
Information is becoming more and more immediately available, speeding up expectations set by the world’s need for instant gratification. Brands are scrambling just to deliver immediate satisfaction.
