Fuel Cycle

Brands That Don't Practice Continuous Research Won't Thrive

Today’s business economy is uncertain. Fuel Cycle is leading the new era of market research with the only software solution that powers continuous research.
Fuel Cycle Web Graphic: Continuous Research Illustration

The data revolution has pushed market research beyond the market researcher.​

1920s

Daniel Starch
Era

Modern market research is born to track advertising effectiveness

1970s

Methodological Standardization

Increases standardization and emphasis on best practices

1990s

World Wide
Web

Data collection becomes more efficient with the advent of online panels

2000s

Data
Explosion

Big, episodic research projects are commonplace. Research timelines begin accelerating

Now

Democratization of Research

Everyone runs research – more data is collected by more people because they need more customer insights

Market researchers feel the pressure of
these accelerating changes.

Fuel Cycle Member Market Research Icon

constant change is the new normal

Companies today face external change as well as internal change. There is a greater need to launch new products, modify existing product lines, and expand to new customers in order to adapt.
 
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The Face of loyalty is shifting

Brands are working harder to keep up with smarter shoppers. These consumers are becoming more sophisticated, more informed, more technology-driven, and harder to predict.
 
Fuel Cycle Icon Innovation

product rhythms are accelerating

Information is becoming more and more immediately available, speeding up expectations set by the world’s need for instant gratification. Brands are scrambling just to deliver immediate satisfaction.

How can researchers and enterprises
successfully compete?

Fuel Cycle
Customer-driven, cross-disciplinary, automated, multi-audience, adaptive, connected, accelerated, efficient, and real-time.
Traditional Market Research
Agency-planned, episodic, and massive deliverables.

How can researchers and enterprises
successfully compete?

CoRe Icons-01
Refined
Audience
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Personalized
Research
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Proven
Methodologies
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24/7 Continuous
Research
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Enterprise-
Grade