Volatility is the new normal
Geographical instability, terrorism, a volatile market, and stalled trade deals are creating a pervasive sense of uncertainty in the global economy — and it’s affecting every business.
The Face of loyalty is shifting
Brands are working harder to keep up with smarter shoppers. These self-entitled, brand-agnostic consumers are becoming more sophisticated, more informed, more technology-driven, and harder to predict.
product rhythms are accelerating
Information is becoming more and more immediately available, speeding up expectations set by the world’s need for instant gratification. Brands are scrambling just to deliver immediate satisfaction.
