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10 Market Research Industry Events to Attend in 2021

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The COVID-19 crisis of 2020 initiated an abrupt shift to online market research and insight gathering. This year, researchers are looking to expert-led industry events to help them understand the consequences of this shift and come up with actionable solutions for their insights initiatives moving forward.

Last year, event attendees gained invaluable knowledge by participating in Fuel Cycle’s FC Connect digital summit. Check out the 2020 FC Connect digital resources for insight from experts like Shark Tank’s Barbara Corcoran, Darleen Franklin, the Director of Consumer Insights at Gap Inc., and Renata Policicio, the VP of Research & Insights at ESPN.

For those looking forward, read on to learn about the 10 industry events you should attend in 2021 to prepare for the major changes coming to the market research field.

1. Quirk’s Event: Virtual Global 

Date: February 23-25, 2021
Location: Virtual
Cost: Free for End-Clients/Corporate Researchers 

Quirk’s Events are a series of conferences that include both in-person and virtual opportunities to connect with leaders in the insights field. Aimed at creating convenient and affordable sessions, Quirk’s Events allow market research professionals to tailor their conference experience to their individual needs. With an exhibitor expo and sessions guided by leaders from companies like Microsoft, Survey Monkey, and Ford, Quirk’s Virtual Global Event will provide researchers from all over the world with meaningful networking and development experiences.

2. Informa: Mavericks of Media 

Date: February 25, 2021 
Location: Virtual 
Cost: Free for Client-Side Corporate Researchers 

Unite with other leaders in the media insights community in this exclusive gathering for client-side, corporate researchers in the media industry. Informa: Mavericks of Media features discussions facilitated by media insights leaders, including Jeremy Lejeune (VP of Content & Consumer Insights at NBC), Tiffany Smith-Anoa’I (Executive VP of D&I Communications at CBS), and Suzanne Persechino (Senior VP & Head of Insights at A+E Networks). Attend to participate in panel discussions covering topics that matter most to media insights, like the biggest drivers for media in the next decade, post-pandemic predictions and outlook, and the next big opportunities in media and entertainment.

3. Insights Association: The Y Conference 

Date: March 9-10, 2021 
Location: Virtual 
Cost: Free for Members and Corporate Researchers 

The Insights Association is introducing a brand-new virtual conference focused on recent advances in human understanding and qualitative research. With session topics covering the best tools and practices for moving qualitative research online, understanding post-COVID research and consumers, and tips for analyzing and mitigating bias in qualitative data, The Y Conference arms participants with a well-informed toolkit to improve their qualitative research. Don’t forget to take part in the case studies and discussion opportunities to review examples of successful pivots to online qualitative research, as well as interesting developments surrounding in-person work in 2021.

4. Impact 2021 

Date: March 16-18, 2021 
Location: Virtual 
Cost: £300 ($361 USD) for Members, £354 ($426 USD) for Non-Members 

Impact 2021 is a 3-day virtual summit aimed at providing consumer insights professionals with more variety, voices, and tactical advantages than ever before. Participants will be given the tools to create agile solutions and forecast consumer trends and behaviors in 2021. With featured speakers like Andrea Mallard (CMO of Pinterest), and brand presentations from companies like Google, Spotify, and Unilever, Impact 2021 is sure to provide participants with insight into the best practices for corporate market researchers.

5. Informa Future Trends Series 

Date: April 8, 2021 
Location: Virtual 
Cost: Free for Client-Side Researchers 

Informa Future Trends Series is one of the biggest insights, trends, and innovation summits for consumer research professionals. Learn how to spot new trends first and set your business on the right path forward by attending presentations from industry leaders like Terrae Schroeder (Head of US Insights at Kellogg), Abbas Arslan (Senior Director of Human Insights at Coca-Cola), and Eliana Wahnon (Senior Consumer & Market Intelligence Director at General Mills). Attendees can also participate in an interactive discussion where market research professionals can meet and connect with one another, virtually.

6. MRMW North America 

Date: April 20-22, 2021 
Location: Virtual 
Cost: Free for Research Buyers, $99 for Regular Ticket 

A global virtual conference featuring live Q&A sessions, virtual roundtable discussions, and private messaging capabilities. MRMW is aimed at bringing together forward-thinking clients, innovative agencies, and technology disruptors to discuss recent trends driving the market research industry forward. Featured speakers include Gabriel Gontijo (Head of Consumer Insights at Facebook), Maeve Brady (Senior Consumer Insights Manager at Pepsico), and Nathaniel Greywoode (Head of US Advanced Analytics at Twitter). 

7. FC Connect 

Date: July 13-14, 2021 
Location: Virtual 
Cost: Free 

Fuel Cycle’s own 2-day digital insights summit. With a focus on helping businesses capture, connect, and act on insights, FC Connect will provide attendees with ample opportunities to connect and network with multi-faceted industry leaders and market research professionals. Attendees will participate in intimate fireside chats, live keynote sessions, and panel discussions to gain insight into the evolving world of digital research. By the end of the summit, attendees will have the knowledge to create those meaningful connections with their customers, research results, and fellow peers that drive a business to thrive in this era of constant change.

8. Quirk’s Event: New York 

Date: August 17-18, 2021 
Location: New York, NY 
Cost: $119 for End-Client/Corporate Researchers, $799 for MR Suppliers (register by 3/31) 

Drive your market research forward by gaining innovative industry knowledge through presentations given by leaders in insight management. Quirk’s: New York provides attendees with the in-person opportunity to interact with other market research professionals in guided discussions and hear case studies from industry leaders with the necessary actionable insights. Featured speakers include Ari Zelmanow, Head of Analytics and Research & Insights at CIRRUS.

9. Insights Association: Corporate Researchers Conference (IA CRC) 

Date: October 19-21, 2021 
Location: Virtual 
Cost: TBD 

Exclusive conference for client-side insights professionals to evolve existing skills and advance their position as a strategic partner within their organization. IA CRC provides participants with the opportunity to discuss current trends and engage in candid conversations free of commercial influence. Attendees will learn about the novel tools and techniques used by the most innovative market researchers and data analysts to gain unprecedented consumer insights for their business.

10. The Market Research Event (TMRE) 

Date: November 15-17, 2021 
Location: Omni Nashville Hotel; Nashville, TN 
Cost: TBD 

Join over a thousand market research professionals in a live conversation and debate covering trends and predictions for insights development. With a virtual event taking place on November 10-11, TMRE Digital provides interested participants with the flexibility to take part, regardless of geographic or financial restrictions. Attendees will participate in interactive sessions and keynote discussions led by renowned experts in brand research, consumer insights, and innovative strategies from companies like McDonald’s, Google, and Telemundo Enterprises.

Wrapping Up 

The market research field is evolving rapidly with the digital era. With the right knowledge, tools, and connections, you can update your insights strategy to meet the ever-changing demands of the market. To get a sneak peek at the types of sessions and speakers you might see at the events listed above, check out our recorded sessions from FC Connect 2020.

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