FC Connect Top 10: Week 3

Welcome to week 3 of the Top 10 series, featuring sessions from FC Connect 2020. Simply scan the list and click to download the ones that interest you! Check out the list from Week 1 Check out the list from Week 2  Accelerating Connected Health in Disease During Covid-19 Speaker: Virginia Owen, Director of Product Management, and Diana […]

Two heads are better than one: combining research tools to optimize CX initiatives

Written by: the UserTesting team Today’s decision-makers have access to an ever-expanding plethora of tools to help them facilitate customer research. So how do you pick the right one? The answer is, many don’t pick just one. Different tools have different strengths that deliver different pieces of information, but by using multiple tools and combining […]

FC Connect Top 10: Week 2

As you may already know, we’ve been compiling the summaries and links to all 40 speaking sessions from FC Connect 2020 into a weekly blog series: one list per week for four weeks. Welcome to Week 2! Simply scan the list and click to download the session recordings that jump out at you. What Brands Need to Know about Social Media […]

Follow Your Passion and Change the World: Valerie Thomas

Written by: Becky Gomolka Valerie Thomas. Ever heard of her? Her work has made a lasting impact on the technology industry and the world, and her story continues to inspire people to follow their passions. Intrigued? Keep reading.  In a time when girls were discouraged from learning math and science, a young girl in Maryland challenged the status quo. The 1940s […]

FC Connect Top 10: Week 1

The 2020 FC Connect Digital Insights Summit was so info-packed, it was physically impossible to watch every session live. But not to worry! All recordings are available and we’re parsing them out into bite-sized chunks for easy watching, on your busy schedule.   We are putting together the summaries and links to all 40 speaking sessions into a weekly Top 10 series: one list per week for the next four weeks. Simply […]

Best Practices for Qualitative Package, POS and Product Testing Online

Lauren McCluskeyVP, Qualitative ResearchMagid Any packaging-savvy client knows that it is not just a beauty contest. Packaging design and POS displays always need to start with context, so you need to find a way to get consumers to the store – even when we researchers can’t stand next to them at the shelf during a shopalong. […]

The Market Research Advantage: Connection

Businesses are constantly evolving, regardless of size or industry. And now more than ever before, you must be able to keep up with these changes and adapt to remain successful. But you can’t make constructive changes unless you’ve made the connection between the “what” and the “why” of the change. This is where market research […]

Market Research and Social Justice

Kerry HechtCEO & FounderEcho-MR Liliana BakhtiariDirector of Social Justice ResearchEcho-MR What is Social Justice Research? Why does it matter?  In our session at the 2020 FC Connect conference, we discuss why data is our superpower, and how our industry can play a role in creating a world that reflects our values through accessible and representative […]

Activating Your Network: How Brands Can Cut Through the Digital Marketing Noise

Written by: Priscilla McKinneyCEO & Momma BirdLittle Bird Marketing The world is quickly adapting to become virtual. How is your sales strategy adjusting? Undoubtedly, social media has fundamentally changed the way we live and do business. Research shows that buyers are 57% of the way through the buying process before they contact a salesperson. Add […]

The Science Behind the Magic of Telling Stories: A Dynamic Framework for Developing and Evaluating the Power of Storytelling

Written by: Renata PolicicioVP of Research & InsightsESPN  “We are the only animal with the mysterious glue that enables millions of us to cooperate. That mysterious glue is made of stories, not genes.”  Yuval Noah Harari, Sapiens  Stories are a fundamental part of the human experience. The sports world creates some of the best stories – drama is built-in, and the main characters resonate […]