Fuel Cycle Recognized for Best Company Outlook

best outlook award

Market Research Technology Provider Wins 2021 Comparably Award for Best Company Outlook  Santa Monica, CA, April 5th, 2020 – Fuel Cycle Inc., the leading market research cloud for Fortune 500 companies is recognized by the 2021 Comparably Awards for the category “Best Company Outlook.” This set of Comparably Awards are derived from sentiment ratings provided by employees who […]

An Agile Approach to System Usability Testing for UX Researchers

female engineer

UX mistakes are shockingly common. And they can have a major impact on your product adoption and retention rates. Research by Amazon Web Services shows that 88% of online shoppers won’t return to a website after having a bad user experience. Ouch.  Choosing whether or not to include a hamburger menu, add more modals, or provide instructional popups could be key decisions that make it easier […]

Moderator Teams: Bringing the Power of Continuous Research to All

With all business units challenged to be more productive, efficient, and work in harmony with one another, it only makes sense that they would all need quick access to customer data – a single source of truth for confident decision-making across the enterprise. A Call for Continuous Research   At Fuel Cycle, we believe that the […]

When To Do A Virtual In-depth Interview

In-depth interviews, or IDI’s, are a qualitative market research method that offers brands the unique opportunity to collect rich, insightful, and real data from a smaller, carefully selected group of participants. In-depth interviews utilize an open-ended, discovery-oriented data collection method where the researcher can more deeply explore a respondent’s feedback and thought processes. Researchers typically […]

How to Conduct Controlled Observation Research Studies In A Thriving Virtual World

When organizations need accurate consumer data regarding product testing, product placement, or how consumers genuinely interact with the brand, observational research is a reliable go-to over other research methods. As a quick review, observation research is one type of qualitative research where researchers observe participants’ behaviors and interactions instead of asking them to self-report via […]

A Marketer’s Guide to Message Testing

Anyone in marketing knows that driving traffic to their website is crucial in order to boost sales. However, it is not always clear how to get your customers to convert online. You’re deploying social media and google advertisements but is your marketing message actually breaking through the digital noise? How do you measure success? Your […]

Kickstart Your 2021 Agile Market Research Program

2021 marks a turning point. In the aftermath of profound disruption, a combination of agility, creativity, and customer obsession illuminate the way forward.   Based on a Q&A with SurveyMonkey, we’ve put together the top trends for agile market research in 2021. This blog will touch upon each topic at a high level, but for the full details, be sure […]

Brand Storytelling With Confidence

Human emotion is the driving force behind most of our decisions, from what career we choose to what brands we use; emotion is at the core of why we do what we do, even if we don’t always know it. According to a Stanford study, it takes less than a second to make an impression […]

7 Market Research Trends to Look Out For in 2021

Market research is continually evolving to help brands stay ahead of the curve. And in 2020, a focus on conducting more efficient and impactful research meant that insights functions grew, despite a global economic downturn. Heading into the new year, things are only picking up steam. Here are the 2021 market research trends we think will be […]

How To Do Brand Loyalty Testing

The largest and most successful brands exist not only because they make great products but also because they maintain and grow their loyal following. Brand loyalty is achieved when a consumer identifies with a brand or product and selects that brand or product over others repeatedly. For example, some individuals prefer Coke over Pepsi, Nike […]